Demand generation is marketing that generates demand! Demand generation marketing takes visitors to your website, social media sites and other outbound marketing activities such as email campaigns, and turns them into leads. The leads are then nurtured with content until they are in the perfect position to be approached by sales. It’s about using marketing to create an influx of “low-hanging fruit” for your sales team to capitalize on.
By qualifying and prioritizing prospects, companies can successfully shorten the sales cycle, reeling in well-informed customers and increased revenue. To reach these goals and gain competitive advantage, marketers must leverage resources, processes, and new automated technology; combine targeted marketing programs with a structured sales process; and successfully drive awareness and interest to their company's products and/or services. Learn how to identify potential customers, build content that will educate them about your business, and compel them to move towards purchase. It’s the next generation of inbound marketing.
In association with leading research firms and industry associations, the Online Marketing Institute has developed practical Demand Generation training and professional guidance for marketing and Internet professionals interested in discovering new and innovative ways to develop a demand for their offerings. The course is designed for both those new to online marketing and experienced practitioners looking to broaden their skill set.
What You’ll Learn
Founder and President, Genoo LLC
As President of Genoo, Kim brings integrated marketing tools to small and midsized businesses interested in growing their businesses and using the internet to achieve better results.
In addition, Kim has gained expertise and recognition in helping SMB organizations achieve increased results through utilizing marketing technology to help them generate leads, nurture them effectively, and turn more of them into customers.
President, Your Best Next Step
Scott Jacobson likes nothing better than helping business owners get more out of their business. Getting more money is important, sure, but just as important is greater enjoyment. He started his career working in a Fortune 100 company, and with every successive move he chose to work in a smaller company until he found his place working with small, privately held companies.
Scott has worked with startups, turnarounds, and mature companies. He has helped clients identify holes in strategy; develop new products; and negotiate intellectual property sales and joint ventures. He likes to dig in to find opportunities and eliminate roadblocks. He speaks to a variety of audences and has been quoted on Microsoft Network's business web site.
How much does this certification cost?
The cost of this certification is $859.
How long does the certification take?
Each certification is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length.
How long do I have to take the certification?
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.
You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Do I receive a physical or virtual certificate or both?
Upon completion, OMI will send you a digital certificate via email.
What is the teaching style of certifications? Live or prerecorded?
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
Can I get a copy of presentation slides or other reference material to print/download?
At this time, course content and other reference materials are not offered in a non-video format.
How current is the content for the certification programs?
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.
Are OMI certification programs accredited?
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.