We live in a time when using digital marketing is a bit like trying to hop on a fast moving train … even if you manage to time your jump perfectly and make it on, you will very quickly realize you have no idea where you’re going.
Building a great digital strategy can have a big benefit for your brand, but how can you learn to do it in the most effective way? In this second certification course from the highly rated new Influential Marketer Series developed exclusively for OMI by best selling marketing author and Georgetown University Professor Rohit Bhargava, you will go inside the world of digital marketing to learn how all the pieces fit together and what you really need to ensure success and avoid predictable failure.
As the former co-founder of the world’s largest team of social media strategists at Ogilvy and a longtime brand consultant, Rohit has taken the lessons from nearly a decade of work in building digital and social programs for dozens of brands and made those insights publicly available in a learning program for the first time ever.
In particular, this course will teach you:
And these are just a few of the techniques and topics that will be covered over the span of eight customized classes (and over 6 hours of lessons on demand) that are sure to focus on the most useful topics you need to get started on building your digital strategy right away.
Class 1: Digital Strategy Introduction
Class 2: How to Build a Digital Strategy
Class 3: How to Create Compelling Digital Destinations
Class 4: How to Use Digital Drivers to Reach Audiences
Class 5: Introduction to Social Media Strategy
Class 6: Introduction to Influencer + Community Marketing Strategy
Class 7: Introduction to Content Creation + Curation
Class 8: Introduction to Content Strategy
Class 9: How To Measure Digital Marketing
Class 10: Recap: 5 Key Lessons To Remember
In addition to a digital certificate of completion after taking the course – every participant will also receive a beautiful physical copy of their certificate as well as a custom branded gift from the instructor.
CEO & Founder, Influential Marketing Group
Effective social media marketing strategies are provided by instructor Rohit Bhargava at the Online Marketing Institute (OMI). Rohit leads the Influential Marketing Group and is an independent marketing expert focused on helping to bring more humanity back to business. For the past decade before starting his own “concierge marketing” consultancy to work with brands on a more exclusive one to one basis, Rohit led branding, digital and social media strategy for dozens of the biggest brands in the world through leadership roles at Ogilvy and Leo Burnett marketing agencies in the US and Australia. He is the best selling author of two books (including the recent global marketing best seller LIKEONOMICS), an engaging keynote speaker, and Professor of Global Marketing at Georgetown University.
How is this different from other certifications?
The “Influential Marketer Learning Series” is a new group of custom certification programs created exclusively for OMI in partnership with author and Georgetown University Professor Rohit Bhargava. These feature extended bonus content and case studies – and are recorded and developed by a single instructor. This certification is one of the first to be offered under this new series.
How long does this certification take?
Every one of our certifications is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length and courses can be watched in one marathon viewing or broken up to fit your schedule.
How long do I have to take the certification?
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.
You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Do I receive a physical or virtual certificate or both?
Upon completion, OMI will send you a digital certificate via email. In addition, for certifications that are part of the Influential Marketer Learning Series, you will also receive a certificate and personalized gift by mail. See the end of the program for details on how to request your gift and certificate by mail.
What is the teaching style of certifications? Live or prerecorded?
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
Can I get a copy of presentation slides or other reference material to print/download?
At this time, most course content and other reference materials are not offered directly – however the Influential Marketer Learning Series includes a series of templates and guides which WILL be available for students to download and use. The certification includes details on where to access these bonus materials and how to download.
How current is the content for the certification programs?
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information. In addition, every course in the Influential Marketer Learning Series is updated annually to ensure relevance and the most updated insights are included.
Are OMI certification programs accredited?
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.