We live in a time when using digital marketing is a bit like trying to hop on a fast moving train … even if you manage to time your jump perfectly and make it on, you will very quickly realize you have no idea where you’re going.

Building a great digital strategy can have a big benefit for your brand, but how can you learn to do it in the most effective way?  In this second certification course from the highly rated new Influential Marketer Series developed exclusively for OMI by best selling marketing author and Georgetown University Professor Rohit Bhargava, you will go inside the world of digital marketing to learn how all the pieces fit together and what you really need to ensure success and avoid predictable failure. 

As the former co-founder of the world’s largest team of social media strategists at Ogilvy and a longtime brand consultant, Rohit has taken the lessons from nearly a decade of work in building digital and social programs for dozens of brands and made those insights publicly available in a learning program for the first time ever.  

In particular, this course will teach you:

 

  • What digital marketing really is (without the usual buzzwords) and how the pieces fit together.
  • How to justify and measure the real business value of your digital efforts.
  • Why “conversation” is overrated and how great strategy can take you beyond the hype.
  • How to build a powerful strategy that helps you decide what to do and what to avoid.
  • Tips and techniques for involving your “reluctant experts” in creating content.
  • How to engage influencers and communities in your marketing efforts
  • How to build a great content marketing program, with tips, tricks and tools
  • How to grow, hire or outsource a scalable team to grow your efforts.
  • How to measure your results and relate the back to business value drivers

And these are just a few of the techniques and topics that will be covered over the span of eight customized classes (and over 6 hours of lessons on demand) that are sure to focus on the most useful topics you need to get started on building your digital strategy right away.

Class 1: Digital Strategy Introduction

Class 2: How to Build a Digital Strategy

Class 3: How to Create Compelling Digital Destinations

Class 4: How to Use Digital Drivers to Reach Audiences

Class 5: Introduction to Social Media Strategy

Class 6: Introduction to Influencer + Community Marketing Strategy

Class 7: Introduction to Content Creation + Curation

Class 8: Introduction to Content Strategy

Class 9: How To Measure Digital Marketing

Class 10: Recap: 5 Key Lessons To Remember

In addition to a digital certificate of completion after taking the course – every participant will also receive a beautiful physical copy of their certificate as well as a custom branded gift from the instructor.  

Class 1

Digital Strategy Introduction

When it comes to digital marketing or digital strategy, many times different organizations approach it from a very specific lens. For some, it is primarily about search or email marketing. For others, digital means social media. In this brief introduction to the overall certification program, you will learn how to define and describe what digital strategy really is and how to demonstrate the business value behind it. This initial class helps put digital strategy into context and offers an overview of the flow and courses included in the certification program.
Instructor: Rohit Bhargava
Class 2

How to Build a Digital Strategy

To begin this program, we will take a deep look at the components of digital marketing and how drivers, destinations and experiences explain the fundamentals of digital strategy. Taking lessons from multiple visual approaches and Infographics, you will learn about the different types of digital experiences, how to describe business value and finally take a deep dive into the digital strategy of the world’s most pioneering digital brand.
Instructor: Rohit Bhargava
Class 3

How to Create Compelling Digital Destinations

When creating digital experiences, destinations are the places that you are driving your audiences to. This class focuses on the five different types of digital destinations and offers real life examples of each type and how it works. In addition to practical examples, you will also get plenty of advice on creating destinations for your own marketing efforts.
Instructor: Rohit Bhargava
Class 4

How To Use Digital Drivers to Reach Audiences

Drivers are the messages that inspire people to visit a brand destination. In this class, we review all of the primary types of drivers and how to use them to reach the right audiences. Along with each driver, we will also explore top tools, resources and platforms to consider when using each type.
Instructor: Rohit Bhargava
Class 5

Introduction To Social Media Strategy

Learn the foundation for social media success in this introductory class that defines what is (and what isn’t) good social media marketing and how to describe its real value. In addition, by looking at the five most common social media marketing mistakes, this class will offer a framework for what types of thinking to avoid on the path to using social media marketing effectively and integrating it into your overall digital strategy.
Instructor: Rohit Bhargava
Class 6

Introduction To Influencer + Community Marketing Strategy

One of the most valuable benefits of social media can come from its value in helping your brand connect with influencers that matter in your industry or to be part of a robust existing community or conversation. This class will focus on how to build a framework and tools to be able to use digital channels to effectively to connect with influencers and share your message in a way that will break through. Finally, this class will help you think through the challenges of community building and set up the right team, strategy and mindset to build and deliver value through a community marketing program.
Instructor: Rohit Bhargava
Class 7

Introduction To Content Creation + Curation

Where other training programs and courses often stop at strategy, this section digs deep into techniques and tools to help you actually create great content to deliver on your content strategy. Taking a comprehensive tactic by tactic approach, you will learn techniques for everything from setting up and distributing a successful corporate blog to best practices for developing webinars and live events. For each tactic, you’ll get specific “Tips & Tricks” to help you avoid the amateur mistakes and jump start your program – as well as learn from dozens of existing efforts from pioneering content marketing brand efforts.
Instructor: Rohit Bhargava
Class 8

Introduction To Content Strategy

Having a great content strategy takes more than just building out a calendar of what to post and where to post it. It requires building a blend of curation and creation to find ways to share content that matters to audiences, offer utility and build long term relationships. This class will start with a focus on building a great strategy. Beyond the obvious advice about setting the right goals, though, it will take participants through examples of the different types of digital experiences they can create and why each one might be valuable. Then participants will learn how to build a content strategy step by step - and how to solve the specific challenges of how to create content, what topics to focus on, how to get the right tone, and how to put all the pieces together into the right platforms. Finally, this course will share a new model for a content calendar (with a downloadable template!) and teach participants how to build and use their own content calendars effectively.
Instructor: Rohit Bhargava
Class 9

How To Measure Digital Marketing

Measurement is critical, but most of the time “big data” just serves to give us lots of numbers without much meaning behind them. In contrast, a great analytics program will not only tell you what is working and what isn’t but also give you a powerful story to share with all your stakeholders to justify all your time and effort on digital marketing. Can your measurement program do that? In this course, we will focus on a new model for “visionary measurement” that goes beyond just collecting data into spreadsheets and gives you the tools to add context around them as well.
Instructor: Rohit Bhargava
Class 10

Recap: 5 Key Lessons To Remember

After the fast pace and broad range of topics from the Digital Strategy Certification, your head might be spinning! In this quick 16 minute recap, you will have the chance to go back over some of the key topics covered across the classes and hear Rohit spotlight some of the biggest lessons and takeaways from the entire course. This will give you a top line overview of the entire course and also help you to prepare for the exam to earn your certification.
Instructor: Rohit Bhargava
Course Exam

Digital Strategy Certification Exam

CEO & Founder,  Influential Marketing Group

Effective social media marketing strategies are provided by instructor Rohit Bhargava at the Online Marketing Institute (OMI). Rohit leads the Influential Marketing Group and is an independent marketing expert focused on helping to bring more humanity back to business. For the past decade before starting his own “concierge marketing” consultancy to work with brands on a more exclusive one to one basis, Rohit led branding, digital and social media strategy for dozens of the biggest brands in the world through leadership roles at Ogilvy and Leo Burnett marketing agencies in the US and Australia. He is the best selling author of two books (including the recent global marketing best seller LIKEONOMICS), an engaging keynote speaker, and Professor of Global Marketing at Georgetown University.

How is this different from other certifications?

The “Influential Marketer Learning Series” is a new group of custom certification programs created exclusively for OMI in partnership with author and Georgetown University Professor Rohit Bhargava. These feature extended bonus content and case studies – and are recorded and developed by a single instructor.  This certification is one of the first to be offered under this new series.

How long does this certification take?
Every one of our certifications is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length and courses can be watched in one marathon viewing or broken up to fit your schedule.

How long do I have to take the certification? 
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis. 

What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification.  The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.

You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam. 

Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.

Do I receive a physical or virtual certificate or both? 
Upon completion, OMI will send you a digital certificate via email.  In addition, for certifications that are part of the Influential Marketer Learning Series, you will also receive a certificate and personalized gift by mail.  See the end of the program for details on how to request your gift and certificate by mail.

What is the teaching style of certifications? Live or prerecorded?  
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.

Can I get a copy of presentation slides or other reference material to print/download? 
At this time, most course content and other reference materials are not offered directly – however the Influential Marketer Learning Series includes a series of templates and guides which WILL be available for students to download and use.  The certification includes details on where to access these bonus materials and how to download. 

How current is the content for the certification programs? 
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.  In addition, every course in the Influential Marketer Learning Series is updated annually to ensure relevance and the most updated insights are included.

Are OMI certification programs accredited? 
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test. 

 

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