Email Marketing Certification

Now more than ever, it is critical for digital marketers to focus on email marketing to see greater ROI for their organizations. The Ad Effectiveness Survey by Forbes Media indicated that email is second only to SEO as most effective for generating conversions, making email marketers a valuable asset to any company. 

Developed with leading research firms and industry associations, the Online Marketing Institute's Email Marketing Certification program will help you develop the skills necessary to implement email marketing campaigns that effectively engage subscribers and increase your business ROI. Receive practical training and professional guidance from email marketing expert practitioners and proven instructors.


Certification Benefits:

  • Develop a strong understanding of email marketing and deliverability, including tools and strategies to reach marketing and revenue goals.
  • Apply proven email marketing methods to maintain subscriber engagement and increase brand awareness.
  • Receive email marketing credentials and valuable skills in less time and money than a degree would require. 
  • Be recognized for your email marketing expertise and commitment to evolving your skill set.

What You'll Learn

  • Understand the evolving platform of email marketing and ensure that your email campaigns are CAN-SPAM compliant.
  • Review ethical, legal, and permission compliance for commercial email marketing.
  • Discover how to improve deliverability, using proactive approaches to avoid email-blocking tactics.
  • Improve and your email reputation and understand the do's and don'ts for various ISPs.
  • Develop email marketing strategies, lead nurturing drip campaigns, and define necessary touch-points based on your products/services and target audience.
  • Leverage email marketing campaigns to accomplish a broad spectrum of marketing objectives, including brand awareness, acquisition, lead generation, direct sales, and customer retention.
  • Establish an email marketing strategy and structure various email programs, such as broadcast, triggered, and multi-message sends.
  • Learn best practices with regards to frequency, timing, template design, and functionality.
  • Implement audience targeting and list building essentials, including data management, permission standards, email address capture methods, list hygiene, bounce processing, and more.
  • Track and measure results with a trained eye and set forth a series of KPIs and tests for continual improvement.
Class 1

Email Marketing Foundations

Email Strategy Development- Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.
Instructor: Karen Talavera
Class 2

Email Campaign Fundamentals

In this second of our two part email implementation class, Karen takes you beyond the basics into optimization. Learn how to ensure your emails are timely, engaging, and line up with your objectives.
Instructor: Karen Talavera
Class 3

Email Copywriting & Content Essentials

Even in the age of social media, marketers know that traditional email marketing remains a key component of your marketing efforts. But could you be doing it better—writing stronger, more effective subject lines, one-shot missives, and multi-part email series? Of course! Watch now to learn how to make the words sing your song and hit the sweet spot of your customers and prospects to get them clicking—and converting.
Instructor: Roberta Rosenberg
Class 4

How to Build and Manage an Email List

Starting with a presentation of the importance of audience targeting and segmentation, this class advances through practical applications for developing and managing lists.
Instructor: Karen Talavera
Class 5

How to Create Effective Email Messages

This class teaches email message design, copy and creative best practices for email message construction!
Instructor: Karen Talavera
Class 6

Tracking & Measuring Email Marketing Results

One of email marketing's greatest assets is the ability to measure precisely what's working and what isn't—provided you know what impacts performance the most and the metrics that truly matter! In this class, you'll learn the key performance indicators (KPIs) relevant to email marketing and how to calculate them, as well as advanced metrics like engagement analysis and ROI.
Instructor: Karen Talavera
Class 7

Email Deliverability, Reputation & Engagement

Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and the less effective the marketing. This class discusses the keys that drive email deliverability: Sender Reputation and Recipient Engagement.
Instructor: Al Iverson
Class 8

Email Compliance, CANSPAM & Legal

If you’re emailing for business purposes, you need to be aware of the potential legal and ethical issues outlined here.
Instructor: Karen Talavera
Course Exam

Email Marketing Certification Exam

Karen Talavera, the founder and force behind Synchronicity Marketing, is an internationally-recognized email and digital marketing expert. With over two decades of experience she has been praised as “a pioneer in bringing the power of email marketing to the forefront” and “diligent in staying on top of her field, mastering email marketing not just as a specific practice but also in conjunction with social media and other digital channels”.

Karen’s unique blend of digital expertise and finely honed direct response marketing mindset has delivered enhanced marketing performance and improved strategy for clients ranging from ServiceMaster, Bank of the West, AAA, and the Chicago Convention and Tourism Bureau to agencies, associations and solo-preneurs.

Karen is also a well known and respected trainer and professional educator. In 2000 she launched and continues to teach the comprehensive multi-day Email Marketing Certification for the Direct Marketing Association (DMA). She is also an instructor for the Association of National Advertisers, the Online Marketing Institute, and MarketingProfs. Throughout her tenure teaching for these and other groups Karen has trained thousands of marketing professionals, independent entrepreneurs and business owners on how to apply email and related digital marketing channels legally and strategically to grow a steady stream of engaged prospects, loyal customers, and sales.

Karen is an alumnus of the University of Michigan, speaks fluent Spanish and enjoys international travel. In her spare time you’ll find her relishing South Florida life and pursuing one of her many passions including yoga, meditation, writing and Zumba!

President,  MPG Direct

Roberta Rosenberg is president and CEO of MGP Direct, Inc., a direct marketing consultancy. She has more than 25 years of experience in the direct response marketing field, mostly with B2B clients in publishing, high-tech, scientific/medical, social services, financial, professional services, and e-commerce. Roberta writes and speaks extensively about the art and science of landing page copywriting and design. She also wrote the popular Landing Page Makeovers series at Copyblogger.com.

 

Director of Deliverability, ExactTarget

Digital marketer with a background as a unix systems administrator, having done his own SQL database creation and hacking to track and analyze email-related data. 

 

How long does the certification take?
Each certification is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length.

How long do I have to take the certification? 
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis. 

What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification.  The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.

You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam. 


Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.

Do I receive a physical or virtual certificate or both? 
Upon completion, OMI will send you a digital certificate via email.

What is the teaching style of certifications? Live or prerecorded?  
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.

Can I get a copy of presentation slides or other reference material to print/download? 
At this time, course content and other reference materials are not offered in a non-video format. 

How current is the content for the certification programs? 
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.

Are OMI certification programs accredited? 
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test. 

 

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant