Introduction to Blogging Certification

A blog is a magnet that attracts visitors to your website and helps you to build trust with your audience. By following a proven, tried-and-tested process, your blog will generate significant traffic to your website and drive more sales for your business.

The Blogging Certificate course is designed to teach you blogging best practices that will help you build a highly successful blog.

The course consists of 13 classes, covering a wide range of topics that are important if you want to achieve blogging success. At the end of the course, you will have the skills that you need to be an effective blogger who knows how to set goals and achieve them.

You will learn how to:

  • use relevant tools to research competitors’ content
  • perform keyword research
  • write the perfect blog post
  • optimize your content for Google
  • Tips for using video and images on your blog
  • get your blog content shared on social media channels
  • build relationships with influential bloggers
  • build your presence on social media to support your blogging strategy
  • convert your blog traffic
  • monitor and analyze your results.

Each class takes you through a step-by-step presentation on what you need to do and how it can be done. It will also include video tutorials, with demonstrations on how to use the tools that are mentioned in the class.

Class 1

Introduction to Blogging

Instructor: Ian Cleary
Class 2

Researching your Competitors

Understanding who and what you are competing against is extremely important if you want to be effective at blogging. In this class, you will learn how to compare your site against your competitors, in terms of your ability to rank for content. You’ll learn how to review your competitors’ content to figure out what type of content will and won’t work for you.
Instructor: Ian Cleary
Class 3

Keyword Research

Understanding how to find keywords that will generate you traffic and sales is an important part of blogging. In this class, you will learn which tools and processes are necessary to perform keyword research so that you can identify the best keywords to target in your blog posts.
Instructor: Ian Cleary
Class 4

Writing Blog Posts

There is a particular way of writing a blog post so that it attracts attention, gets people to read more and promotes the content within your post. In this class, we will outline the ultimate way to create an effective blog post, build an editorial process for blogging, and explain the tools you can use to help you improve the efficiency and effectiveness of your blogging.
Instructor: Ian Cleary
Class 5

Optimize Your Blog Posts for Google

Google will probably drive most of the traffic to your blog. In this class, we will go through the process of optimizing your content for the best chances of search engine success. We explain a process that anyone can follow because it doesn’t require advanced technical skills. By following this process, you can get significantly more traffic to your website.
Instructor: Ian Cleary
Class 6

Creating Imagery and Videos

Having variety in your blog content helps attract more attention, so images and videos can really help with this. In this class, we will guide you through the type of imagery you need on your blog, and the tools that will help you create this image and video content. We do not go into detail on creating full videos - this could be a whole, separate course in itself - but we will give you plenty of relevant tips and information.
Instructor: Ian Cleary
Class 7

Getting Your Blog Content Shared on Social Media

Social media can be a great way of driving traffic to your blog. In this class, we take you through the tools you can use to share your content to social media (both manually and automatically), including a practical demonstration of some of the best tools. We’ll also go through some practical tips that work really well to get more of your blog content shared.
Instructor: Ian Cleary
Class 8

Building Relationship with Influential Bloggers

Influential bloggers have access to large audiences, so building relationships with them can help get your content spread to many more people. In this class, we go through the process for building those relationships, including a range of tools that can help.
Instructor: Ian Cleary
Class 9

Build Your Presence on Social Media

Building up a strong presence on social media is very important for promoting your content. In this class, we outline some practical tips and guidelines that will help you to grow your presence on Twitter, Facebook, LinkedIn and Google+. A larger presence on social media is extremely useful for blog promotion.
Instructor: Ian Cleary
Class 10

Converting Your Traffic

New visitors to your blog are typically not ready to buy your product or service yet, so you need to build a process for converting that traffic. In this class, we go through a high-level process of building your conversion funnel, with email subscriptions as a key component to this. We’ll also take a look at landing pages and how a marketing automation tool fits in as part of the process.
Instructor: Ian Cleary
Class 11

Monitoring and Improving Your Results

You can’t manage what you don’t measure. In this module, we lead you through everything you need to monitor within Google Analytics, including how to set up goals and campaign tracking.
Instructor: Ian Cleary
Course Exam

Introduction to Blogging Certification Exam

Course Electives

Class 13

How to Create and Promote Infographics

Infographics are very useful for driving significant traffic and helping you rank for competitive search terms. In this class, we go through the tools you can use to create infographics, as well as the best processes for promoting them.
Instructor: Ian Cleary
Class 14

The Best Wordpress Plugins for Your Blog

If you manage your blog using Wordpress, there are some great plugins you can use to make your life easier and keep your site optimized. In this class, we give you details of a range of really useful Wordpress plugins that will add significant value to your blog.
Instructor: Ian Cleary
Class 15

Your Website Health Checklist

There are some common issues that affect the results your website gets. In this class, we go through a checklist of common problems related to the optimization of your content and site.
Instructor: Ian Cleary

Ian is the founder of RazorSocial, one of the world’s leading sites for social media tools and technology. Ian speaks internationally on social media, writes for some of the leading social media blogs in the world and is often quoted in media such as the New York Times. As an award-winning tech blogger, Ian has also been published on Social Media Examiner, Huffington, Business2Community and many other high profile sites. Ian is one of the trainers for the Social Media Examiner online Success Summit and will also be a speaker at the Social Media Examiner Conference in San Diego in March 2014. 


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