If you’re like most business owners, you're probably looking for better, easier and faster ways to win more business, increase sales, and grow your business. To compete in a business world that is rapidly changing all the time, learning and implementing the latest sales and marketing strategies is critical to your success in business.

With over 345 million users and 49% of them being key decision makers there has never been a better time to learn a proven system that will show you how to find, build and market to a network of targeted leads.  In this course, you will learn exact same system Alex has used to:

  • Build a database of over 330 contacts in the media and get featured in over 50 media publications without sending out a single press release.
  • Secure over 30 joint venture partnerships helping him grow his currentdatabase from 50 subscribers to over 14,000 in less then 14 months of launching his current business.
  • Write regularly for several business publications including HuffingtonPost, Entrepreneur magazine and Wealth Creator Magazine.
  • Grow his LinkedIn network from 50 contacts to over 12,100 and achieve one of the top 1% most viewed and connected LinkedIn profiles in 2014.
  • Secure speaking opportunities at movie premiers, universities, and Blue Chip companies including Microsoft, CEO Institute, and Junior Chamber of Commerce.

Over 10,000 businesses in 30 countries across 55 industries have now benefited from this methodology, and by enrolling into this program you can too.

If you're finding it difficult to consistenly generate quality leads and can’t get your message to front key decision makers, this is the course you’ve been waiting for. Learn how to leverage the most powerful marketing tool of the 21st century from an award winning company, enroll into the course today!
    If you’re like most business owners your probably looking for a better, easier
    and faster way to win more business, increase sales and grow your business. To 
    compete in a business world that is rapidly changing all the time, learning and
    implementing the latest sales and marketing strategies is critical to your success 
    in business.
    With over 345 million users and 49% of them being key decision makers there 
    has never been a better time to learn a proven system that will show you how to 
    find,  build and market to a network of targeted leads.  In this course you will the 
    exact same system Alex’s has used to: 
    - Build a database of over 330 contacts in the media and get featured in 
    over 50 media publications without sending out a single press release. 
    - Secure over 30 joint venture partnerships helping him grow his current
    database from 50 subscribers to over 14,000 in less then 14 months of 
    launching his current business.
    - Write regularly for several business publications including Huffington
    Post, Entrepreneur magazine and Wealth Creator Magazine.
    - Grow his LinkedIn network from 50 contacts to over 12,100 and achieve 
    one of the top 1% most viewed and connected LinkedIn profiles in 2014.
    - Secure speaking opportunities at movie premiers, Universities and Blue 
    Chip companies including Microsoft, CEO Institute and Junior Chamber of 
    Commerce.
    Over 10,000 businesses in 30 countries across 55 industries have now 
    benefited from this methodology and by enrolling into this program you 
    can too. 
    If your finding it difficult generating quality leads consistently and can’t get your 
    message in front key decision makers, this is the course you’ve been waiting for. 
    Learn how to leverage the most powerful marketing tool of the 21st century from 
    an award winning company, enroll into the course today!!

     

Class 1

Welcome Message

When you enroll into any online course, it’s natural to get excited about getting started and going through the content. To ensure you achieve the best possible result within the course we’ve created a welcome video to help you become familiar with our 3-step methodology to mastering LinkedIn, the various classes within each step and the best way to implement content within your business.
Instructor: Alex Pirouz
Class 2

Introduction to Planning

Over 90% of businesses we speak with have no clear plan or strategy on how they aim to leverage LinkedIn to help grow their business. In this short 2-minute video we give you a quick overview of the various classes in this stage and set expectation on what you will learn.
Instructor: Alex Pirouz
Class 3

Laying the Foundation

Building the right foundation is critical to your success in any marketing campaign and LinkedIn is no different. In this section you will learn how to set your privacy and account settings, identify which options to choose when upgrading your account, customize your email and system notifications and gain an in-depth overview of the various features available on LinkedIn.
Instructor: Alex Pirouz
Class 4

Setting Your Marketing Objectives

In this video you will learn how to get crystal clear on your outcome for using LinkedIn, set your marketing objectives over the next 3 to 6 months and create your ideal client profile so you know exactly who we need to connect with in order to achieve your marketing objectives. In this section you will also receive the exact step by step guide we follow when we setting our marketing objectives.
Instructor: Alex Pirouz
Class 5

Creating a Compelling Profile

With over 1 billion searches on LinkedIn per day for names and companies, your first impression can most often be your best or last. To stand out from the crowd in this video we look at the 10 steps you need to take in order to create a profile that builds trust, credibility and most importantly “connect-ability” with your target market. Everything from how to write your summary, optimizing your profile, writing your headline, customising your profile layout and much more!
Instructor: Alex Pirouz
Class 6

Outro to Planning

This video is designed to provide you a quick recap of the content covered within the past few classes in the plan stage and set the right tone on what to expect over the course of the next few videos in stage two of the course, the ‘Connect’ stage.
Instructor: Alex Pirouz
Class 7

Introduction to Connect

Over the course of the next few videos you’re about to learn strategies that will help you find, build, segment and nurture a list of targeted contacts you can then email market too. Please watch this short video before commencing through to the rest of this section as it provides an overview of the various videos within the ‘Connect’ stage.
Instructor: Alex Pirouz
Class 8

Segmenting Your Contacts

In today’s marketing world, if your communication is not relevant, targeted and personalised to your audience you simply won’t cut through and get your message heard. In this class you will learn how to create, tag and customize your contacts in to different lead folders so that when your network grows you will be able to quickly and effectively find and email market to your network.
Instructor: Alex Pirouz
Class 9

Growing Your Network

Now that you’ve created the right lead folders it’s time to start connecting with your target market based on the ideal client profile you designed when setting your marketing objectives in step 1. In this class I’m going to share with you the top two strategies I’ve used to go from 50 connections to over 12,000 so you can generate thousands of quality connections.
Instructor: Alex Pirouz
Class 10

Blogging On LinkedIn

Publishing articles on LinkedIn is a powerful way to get your message in front of potentially millions of people and showcase your expertise within your network. In this class you will learn a step-by-step guide on how to write, publish and broadcast your blog articles on LinkedIn, how to best structure your content along with tips and strategies which have helped me achieve more then 128K views, over 1K comments and 19K shares.
Instructor: Alex Pirouz
Class 11

Email Marketing Process

In this video you will learn a unique 4-step email marketing process on how to turn connections into meaningful relationships, leads and opportunities for your business. You will also learn how to systemize and personalize this process within LinkedIn so that you can send out hundreds of targeted emails per day with ease.
Instructor: Alex Pirouz
Class 12

Outro to Connect

This video is designed to provide you a quick recap of the content covered within the past few classes in the connect stage and set the right tone on what to expect in the final class within this course where you will learn how to implement your very own email marketing campaign.
Instructor: Alex Pirouz
Class 13

Implementing a Marketing Campaign

In the final class within the course, you will learn how to implement your very own email-marketing campaign in order to turn your database of potential clients into profit and growth for your business. In the video we’ll also be looking into the process of how to delegate your entire email marketing campaign to your assistant, team member or marketing manager so you can work on the strategy.
Instructor: Alex Pirouz
Founder, Linkfluencer

Alex launched Linkfluencer in 2013 with the aim to change and transform the way entrepreneurs market their business by leveraging the power of LinkedIn as a marketing platform. In little over two years his company has now educated over 10,000 businesses in 30 countries across 55 industries. 

Alex is also a columnist for Huffington Post and Entrepreneur magazine, been featured in over 50 media publications and a regular judge at conferences around the world. His company was recently recognized by Anthill Magazine as one of the top 100 most innovative companies for 2015 and won the people's choice awards.

How much does this certification cost?

The cost of this certification is $859.

How long does the certification take?
Each certification is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length.

How long do I have to take the certification? 
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis. 

What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification.  The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.

You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.


Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.

Do I receive a physical or virtual certificate or both? 
Upon completion, OMI will send you a digital certificate via email.

What is the teaching style of certifications? Live or prerecorded?  
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.

Can I get a copy of presentation slides or other reference material to print/download? 
At this time, course content and other reference materials are not offered in a non-video format. 

How current is the content for the certification programs? 
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.

Are OMI certification programs accredited?
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test. 

 

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant