Mobile Marketing Certification

With Mobile surpassing the computer in accessing the web in 2015 and nearly 70% of the all purchase having a mobile touch point in the buying cycle, we all must find answers to serving the need. This explosion of mobile internet usage has created both opportunities and challenges for marketers. Smartphone users, now armed with internet access and location-aware hardware everywhere they go, are demanding more of businesses-greater awareness of their needs, greater ability to respond with personalized and time-and-location-sensitive offers, and more accessible and useful customer service presences.

The key challenge for today's marketers is to learn how best to serve a newly-empowered customer base, in order to forge lasting customer relationships.

As a Mobile Marketing Certification student, you will:

  • Master what you need to do to create successful mobile experiences in your owned media
  • Understand how mobile responsive design will drive a great user experience
  • Learn best tactics and applications for building a mobile app
  • Take a deep look at social media and mobile marketing’s impact on Facebook, Twitter and UCG
  • Learn mobile advertising and PPC best practices
  • Learn the most effective measurement and optimization techniques for mobile
  • Leave with a to do list to engage your mobile customer base and forge lasting customer relationships.

 

Class 1

Mobile Search Fundamentals

Today, more and more consumers are using mobile devices to find what they need, to assess their options, to make decisions and to ultimately make purchases. Small businesses that begin embracing a mobile marketing approach will now have a competitive advantage. In this class, you will learn why mobile is a critical part of modern marketing and how to approach this mobile transition so you do not get left behind.
Instructor: Dennis Nations
Class 2

Roadmap to Mobile Marketing App & Web Strategy

Smartphones and tablets can’t be considered the “future” of digital marketing any longer because they’re already popular in the present, and getting more popular every day. Understanding the mobile user’s behavior and optimizing the mobile user’s experience is indeed essential at this point.
Instructor: Dave Wieneke
Class 3

Mobile Web & Responsive Design Fundamentals

Digital leaders from Google to national newspapers have seized on Responsive Design as an approach to make adaptive, future friendly web experiences. Your turn! If you’re a marketer who brings technology, business, and creative together – then this is for you.
Instructor: Dave Wieneke
Class 4

Integrating Mobile into Social Media Marketing

Many people understand that social media and mobile marketing are two of the most powerful tools in the current marketing landscape, but what they don't know is how to combine the two to create an integrated social and mobile campaign. This class takes you on an engaging and enlightening journey into the world of integrated social and mobile marketing.
Instructor: Jamie Turner
Class 5

How To Build a Mobile PPC Campaign

You’ve decided to dedicate PPC resources to mobile. So what do you need to do to optimize your strategy and tactics? Find out in this class.
Instructor: Leisa Hall
Class 6

Mobile PR & Content Marketing

More than 90% of all US adults have mobile phone in arms reach 24x7 Considering the staggering numbers of people checking news via a mobile device, the question to ask: Do you have a mobile-friendly public relations strategy in place? Learn how to report and promote news that captures the attention of the mobile market.
Instructor: Lisa Buyer
Course Exam

Mobile Marketing Certification Exam

Course Electives

SoLoMo: Social, Local & Mobile Fundamentals

Mobile social media marketing classes help successful mobile marketers use an integrated approach to SoLoMo (Social-Local-Mobile) marketing in order to provide a seamless online user experience through social media and geo targeting. Best practices SoLoMo marketing techniques gives local businesses the right tools to connect with mobile customers based on real-time data to provide prospects with information based on their location and interests. Furthermore, SoLoMo and social mobile marketing enables businesses to advertise their brand’s online presence locally through coordinated content and social messaging. In addition, using mobile check-ins like Foursquare and tailored targeting with geo-fencing. Businesses can increase the value of their mobile marketing efforts by targeting prospective local customers with SoLoMo marketing. This social media marketing class, How to Prepare Your Brand for Today’s Social, Local & Mobile (SoLoMo) Marketing Environment, instructed by Chris Horton, shows mobile marketers how businesses can integrate SoLoMo to advertise and optimize for mobile.
Instructor: Chris Horton

Mobile Retail & Next Generation Barcodes

Learn how to build successful barcode campaigns that will engage users and reach a wide range of demographics. Connect with the millions of users who are scanning every day!
Instructor: David Javitch

Thumbonomics: The Essential Business Roadmap to Social & Mobile Marketing

This social and mobile marketing class can help social media marketers improve their brand visibility by explaining the tenants of findability via Facebook, YouTube, search engines and more. Successful social media marketers know how to leverage social media and mobile platforms to increase visibility to attract the right customers and grow their business. These mobile social media strategies might include using keyword research on a variety of social networks so that marketers produce a single cohesive and relevant brand message. For example, a social media marketer might use mobile marketing tactics like QR codes, Yelp optimization, or Tweets using specific keywords to raise brand awareness and increase engagement. This social media class, Thumbonomics: The Essential Business Roadmap to Social & Mobile Marketing, led by industry expert Heather Lutze, illustrates best practices for creating an integrated social and mobile marketing campaign.
Instructor: Heather Lutze
Content Creator and Digital Strategist, SyneCore Technologies

Social media marketing class instructor Chris Horton provides techniques to prepare brands for today’s social, local & mobile marketing environment. Horton is a Content Creator and Digital Strategist for Minneapolis-based Integrated Marketing Agency SyneCore Technologies. An avid tech enthusiast, Chris has written extensively on a number of topics relevant to the growing Marketing Technology industry, including SEO/targeted discovery, inbound, content, social, mobile, apps, online branding/PR, and Internet trends. Chris' marketing tips can be found on SyneCore's Marketing Technology for Growth blog. You can connect with Chris on Twitter, LinkedIn, or Google Plus, or eMail him at chris@synecoretech.com.

VP of Marketing, Scanbuy, Inc.

David Javitch comes from the world of advertising and marketing where he spent nine years managing integrated campaigns for Fortune 500 companies. He brings a deep understanding of the industry's latest trends and needs in an evolving media landscape. Mr. Javitch's current role is to ensure strategically aligned communication for the company and to consult potential marketers in the use of 2D codes. His last position was at Publicis USA where he worked with Procter & Gamble, Beam Spirits and Citi. During that time, he managed one of P&G's largest product launches in company history with the introduction of Prilosec OTC which won a number of industry awards. He has also worked with the General Mills and Hasbro companies.

CEO, Founder, Findability Group

Social media marketing instructor Heather Lutze offers techniques for effective social media & mobile marketing. Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact--The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.

Breaking free of corporate “cubicle” jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather has built her business into a multimillion dollar Denver SEM company—the Findability Group.

These days, you will usually find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet-lag is not an issue.) As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker’s Association (NSA), a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. And yes, Heather has even been on Oprah, and will tell you all about it if you ask!

Heather founded Findability Group in 2000 in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that weren’t bringing in business. As CEO of Findability Group, Heather leads a dedicated and slightly obsessed team of fifteen search marketing pros, whose mission is helping companies connect with their ideal customers online. 

Senior Content Strategist, Constant Contact

Experienced management, sales and marketing professional with entrepreneurial mindset. Passionate about crafting and telling “stories” that engage audiences and motivate action. Critical thinker focused on elevating the impact and effectiveness of all presentations (live, virtual, etc.) through creative development and delivery of content and visual collateral. 

Digital Strategy Lead, ISITE Design

Dave leads the digital business practice at ISITE Design. As customer experiences become increasingly digital, ISITE Design provides management consulting, development, design, and content planning to enable digital enterprises.

Dave is a faculty member in Northeastern University's graduate program for Digital Media. His experience as a brand marketer includes building digital teams for Thomson Reuters, Christian Science Monitor, and Sokolove Law. He has keynoted and shared his vision of the future of digital marketing for eConsultancy, Marketing Sherpa, Marketing Profs, ExactTarget, Marketo, and e-Dialog.

Dave is a graduate of the Rhode Island School of Design, Boston University, and Shimer College. He lives in Boston, where blogs on UsefulArts.us, and guest writes for AdAge.

Founder, 60SecondMarketer

Social media marketing instructor Jamie Turner teaches marketers how to integrate social media campaigns into the mobile world. Turner is an author, speaker, and marketing consultant. He is also the Founder of the 60 Second Marketer, an online magazine that provides tools, tips and tutorials for marketers around the globe. Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing, and digital marketing. He consults and has worked with brands such as AT&T, CNN, Motorola, Cartoon Network, and The Coca-Cola Company. In addition to the 60 Second Marketer blog, Jamie writes for Mashable, HubSpot, and Social Media Examiner. He has been profiled in the world’s best-selling marketing textbook and is the author of "How to Make Money with Social Media" and "Go Mobile" which are available online and at fine bookstores everywhere. "Go Mobile" is the #1 best-selling mobile marketing book in the United States and has been translated into Chinese, Spanish and other languages. Jamie is an in-demand keynote speaker and speaks at trade shows, events, and corporations around the globe. He is known for his ability to provide relevant marketing insights in a light-hearted style that keep audiences engaged and entertained.

Vice President of Client Services , Anvil Media, Inc

Leisa Hall has been developing strategy for search engine marketing campaigns at Anvil since 2004. Seasoned in organic search engine optimization, social media strategies, and paid search, Hall’s true expertise at Anvil is in driving online paid media strategy for ecommerce businesses, from start-up to Fortune 500. In addition to collaborating with the team at Anvil on account strategy and managing her own client roster, Hall is also a frequent speaker and writer on the topic of Pay Per Click (PPC). PPC Summit, the Online Marketing Institute, the Association of Strategic Marketers count as a few of the arenas where Hall has lent her instruction. Hall is a volunteer at the Children’s Cancer Association, a Portland based non-profit that brings joy to seriously ill children and their families. Save for a 4 year stint in Corvallis, OR earning her BA from the Oregon State University College of Business, Hall is a life-long Portland resident. When she’s not at Anvil, Hall can be found trolling the city’s vintage shops or sharpening her culinary skills in the NE Portland home that she shares with her shoes.

Social PR Author, Evangelist, Journalist and Publi, The Buyer Group

Social media marketing instructor Lisa Buyer teaches effective social media public relations strategies through the Online Marketing Institute (OMI). The author of Social PR Secrets and named one of the top 40 Digital Strategists for 2013, Lisa is passionate and ambitious about how public relations, social media and SEO influence each other.

 

She is President and CEO of The Buyer Group, an interactive public relations and social agency located in Celebration, Florida and editor for Social #PR Chat covering trends in Social PR, Mobile PR, Brand PR and SEO PR. A columnist with Search Engine Watch and a regular speaker with PubCon, SES and part of the @ClickZ faculty and most recently became an instructor of the University of San Francisco’s online Advanced Social Media certificate program.

 

How long does the certification take?
Each certification is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length.

How long do I have to take the certification? 
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis. 

What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification.  The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.

You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam. 


Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.

Do I receive a physical or virtual certificate or both? 
Upon completion, OMI will send you a digital certificate via email.

What is the teaching style of certifications? Live or prerecorded?  
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.

Can I get a copy of presentation slides or other reference material to print/download? 
At this time, course content and other reference materials are not offered in a non-video format. 

How current is the content for the certification programs? 
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.

Are OMI certification programs accredited? 
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test. 

 

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