Social Media Marketing Certification

The Social Media Marketing Certification course from OMI shows you how best to reach the more than 1 Billion users on Facebook and 200 million users on Twitter. In the U.S. alone, there are over 130 million users on Facebook and over 50 million on Twitter. With so many social media users, isn’t it time you learned how social media can help expand your reach, increase your brand’s social media exposure, and drive quality social media engagement that leads to revenue? Also, as social media marketers are planning their 2015 social budgets, take advantage of OMI’s special pricing to learn the in’s and out’s of effective social media marketing, all while you are on your way to earning your social media marketing certification. 

What is in the course?

The online Social Media Certification course from OMI contains social media training sessions covering the following topics: 

  • Introduction to Social Media Marketing
  • YouTube and Video Content Marketing
  • Blogging Fundamentals
  • Facebook, Twitter, and LinkedIn Marketing
  • Instagram and Pinterest Marketing
  • Google+ Marketing
  • Social & Display Retargeting
  • Social Media Content, SEO and Measurement

The Social Media Marketing certification program contains 13 classes and more than 6 hours of social media class instruction, all of it delivered online at your convenience. Not only will you learn how to strategically leverage social networks, you'll learn the why's and how to's of effective social media that will help you find a new job or grow your business.


Building Your Social Media Marketing Skills

As the social media field becomes more crowded, these skills are more crucial than ever. It’s not enough to simply post new product announcements on Facebook or Twitter; marketers need to command attention, craft relevant informational content, and engage in authentic and non-spammy ways. Behind the scenes, a deep understanding of platforms, content creation, lead generation, and measurement are just a few of the areas marketers must juggle.

OMI’s Social Media Certification program is unique in that it builds to specifically address these needs for the business professional and marketer. Upon completion, you will be well-rounded in your knowledge of all social media, understand the baseline principles that drive success on any platform, and have the skills to impact ROI. Most importantly, you’ll learn to develop a strong underlying strategy to focus your time, efforts, and budget—so social media doesn’t turn into a chaotic free-for-all. 


5 Key Takeaways from the Social Media Certification Course: 

  • How to be a part of the conversation, social media marketing foundations, as well as latest statistics, benefits, and recent case studies.
  • Integrate and execute effective social media campaigns to increase brand awareness and drive sales.
  • Develop practical strategies to position your brand and generate leads.
  • Utilize tools and tactics that will help you measure engagement and ROI.
  • How to manage your own brand and develop a personal social graph that can help you win business or get hired.



Class 1

Introduction to Social Media Marketing

Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking at the five most common social media marketing mistakes, we offer a framework for what types of thinking to avoid on the path to using social media marketing effectively.
Instructor: Rohit Bhargava
Class 2

Content Marketing Strategy for Social Media

Integral social media has quickly become key to prolific content marketing. A focus on improving content marketing can result in building buzz about your business among prospects and clients, boost your SEO efforts and ultimately generate high-quality leads. In this class, you'll learn what constitutes effective content marketing, and how to amplify existing content with social media to maximize customer acquisition.
Instructor: Donna Papacosta
Class 3

Video Marketing & YouTube 101

Social media marketing classes show marketers and business owners how to successfully market their brand on Google+, Facebook, YouTube and more. This YouTube marketing class offers strategies for using YouTube to expand your brand’s online presence and reach key demographics. By offering tips and techniques on improving and optimizing YouTube videos, this class also highlights the benefits of using YouTube video marketing to increase SEO traffic and drive more conversions across multiple online and social media channels. Marketing professionals know how to optimize their YouTube videos, improve video content, and add or post an attention-grabbing channel trailer that will increase positive business outcomes. In this YouTube marketing class, YouTube Marketing 101, led by Liana Evans, you will get the basic tools and best practices necessary to incorporate YouTube video content into your overall social media marketing strategy.
Instructor: Liana Evans
Class 4

Introduction to Blogging

What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us a lot. Too many marketers see weblogs as "social media" and miss the awesome potential they have to explode onto the internet getting attention from prospects, search engines, social media...just about everyone. Brian Massey introduces you to the awesome geologic forces at work in your weblog and show you how to tap these forces for eruption after eruption.
Instructor: Brian Massey
Class 5

Fundamentals of Facebook Marketing

Why do businesses turn to Facebook when marketing a product or service? It's because people flock to the social media site to interact with others and read updates. If you've yet to turn to Facebook for your online promotions and audience interaction, you're losing all the opportunities to tap into a new market  and the potential to let your business thrive online. This Facebook marketing course will teach you everything you need to know about social media interactions, including: • Targeting and engaging with the right social audience • Managing your Facebook business profile • Creating shareable, relevant content • Maximizing the unique selling proposition of your brand • Directing website traffic towards your Facebook profile • Determining the appropriate social and digital strategy You will learn the basics in this Facebook marketing training class, and learn how to apply these principles to provide your brand leverage across social channels. The learning session will give you a background on how social integrates into the digital landscape. Taught by Kylie Bartlett, the Fundamentals of Facebook Marketing course will open you to the endless possibilities that Facebook offers - from enhanced brand presentation to wider audience reach. Kylie will discuss the major points that a lot of business owners and digital marketers often overlook when it comes to social media promotions. The Fundamentals of Facebook Marketing class emphasizes the best social media practices of today. By the end of the learning session, you will have knowledge of updated techniques and proven methodologies that top businesses are using. This class also serves as an introduction to related Facebook marketing courses, which provide you with a wider scope when it comes to social media marketing: • Community Building Across an Ever-Changing Social Landscape • Transitioning from Social Media to Social Business • Digital Marketing Fundamentals • Introduction to Social Media Marketing • Integrating Social into Your Digital Marketing Strategy • Brand Advocacy Strategies Using Social Media Online Marketing Institutes provides a steady flow of resources to fuel your expertise, reinforce your digital strategies, and provide a guide for your ventures. Join our Facebook marketing classes today and find out the different techniques that can help your business grow.
Instructor: Kylie Bartlett
Class 6

Twitter Marketing 101

Today you’re expected to navigate through the social sphere looking, hoping, you can find people wiling to pay you money for your product or service. Twitter can be a fantastic place to generate leads, if used correctly. This class outlines how to build and execute on an effective Twitter marketing plan.
Instructor: Tammy Fennell
Class 7

LinkedIn Marketing 101

This LinkedIn business marketing class covers foundational LinkedIn techniques such as creating a profile, optimizing headline and using the right keywords as well as advanced digital marketing strategies for improved lead generation results and boosting organic visibility. Learn how to create a detailed, compelling LinkedIn profile using the new profile layout, post a photo, and other LinkedIn best practices and tips for optimizing your LinkedIn profile to make your business stand out. The use of the right keywords in the headline, summary and the LinkedIn profile can lead to improved search ranking results and can help you promote your business. This LinkedIn marketing class, LinkedIn: Beyond the Profile and Into the Future of Digital Marketing, led by instructor Victoria Ipri, offers techniques on how to leverage LinkedIn to build and how to actively engage in the LinkedIn community to help you achieve your business goals.
Instructor: Victoria Ipri
Class 8

How To Use Instagram for Mobile

Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power of visual content, marketers can enhance their brand’s presence on Instagram by setting up a schedule for regular content sharing. Social media marketing results show that effective use of visual content such as photos, images, and short videos presents a huge opportunity for brand marketers to engage current and potential customers and improve the bottom line. Social media marketers who understand best practices and how to use Instagram techniques to drive greater engagement often incorporate marketing on Instagram into their overall digital marketing strategy. This social media class, Marketing on Instagram: How to Use Visual Storytelling to Build Your Brand, instructed by Brandon Whalen, illustrates Instagram marketing success stories and offers visual marketing strategies that can drive more engagement and increase social ROI.
Instructor: Brandon Whalen
Class 9

Pinterest Promotions 101

According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million active users globally. In fact, 60% of top brands already have a Pinterest page. Whether you are B2B or B2C, Pinterest can help you grow your business. You will be introduced to 12 Pinterest tactics to optimize your pins, boost customer engagement and measure your success.
Instructor: Julia Campbell
Class 10

Finding and Engaging Target Customers Using Google Plus

According to Forbes, in 2014, Google+ will become a major player in the social media arena. Going forward, it is imperative for small businesses to prepare to reach target customers by establishing a strong presence on Google+. Learn the key to being successful on Google+ through the Engagement Factor: activity (sharing content) and interaction (engaging others). This class will help you establish a firm foundation on Google+ as you integrate it into your social media efforts.
Instructor: Kim Beasley
Course Exam

Social Media Certification Exam

Course Electives

Class 11

How to Set Up Social & Display Retargeting

Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across many social platforms. By integrating high quality social demographic data into their retargeting strategy, social media marketers can choose to send very specific messages to prospective customers, using tailored content to reach out to different audience segments. Furthermore, experienced online marketers understand that successful use of social demographic data provides insights that can be used for landing page improvements, which can result in a dramatic increase in conversions. Through both retargeting and marketing automation systems, social demographic data can be used to improve lead quality and drive results. This retargeting marketing class, Harnessing the Power of Social Media Advertising & Retargeting, instructed by Janet Driscoll Miller, helps businesses utilize social consumer data to improve retargeting, increase conversion rates, and attain a high social ROI.
Instructor: Janet Driscoll Miller
Class 12

Fundamentals of Social Media for SEO

Today search engines are the gateway to the web with over 60 percent of searchers turning to Google to find what they need. This social media and SEO marketing class will highlight effective social media strategies for better organic visibility, and will provide a framework for leveraging search engine optimization (SEO) for social media networks such as Facebook, Twitter, Google+, LinkedIn, and YouTube to increase visibility in search engine results and enhance brand awareness. Through effective keyword use, social media marketers can optimize their social networks to show better in the search engine results for their target audience. Search and social media marketing experts understand how to use social media SEO to optimize their social media content using these keywords and drive more traffic to their social media channels.
Class 13

Understanding Your Buyers and How They Purchase

The world of digital analytics is changing quickly. In this class, Google's own analytics evangelist discusses three important ideas you need to incorporate into your analytics organization to stay ahead of the digital measurement curve. Plus, we dive deep into the ways Google Analytics is evolving to tackle these challenges and opportunities.
Instructor: Justin Cutroni
CEO & Founder,  Influential Marketing Group

Effective social media marketing strategies are provided by instructor Rohit Bhargava at the Online Marketing Institute (OMI). Rohit leads the Influential Marketing Group and is an independent marketing expert focused on helping to bring more humanity back to business. For the past decade before starting his own “concierge marketing” consultancy to work with brands on a more exclusive one to one basis, Rohit led branding, digital and social media strategy for dozens of the biggest brands in the world through leadership roles at Ogilvy and Leo Burnett marketing agencies in the US and Australia. He is the best selling author of two books (including the recent global marketing best seller LIKEONOMICS), an engaging keynote speaker, and Professor of Global Marketing at Georgetown University.

Chief Content Officer, Trafalgar Communications

Donna Papacosta is a writer, speaker, podcaster and consultant, helping clients communicate better with employees, customers and prospects. In 2005 Donna started producing the Trafcom News Podcast, one of the first business podcasts in Canada. Since then she has expanded her expertise in both social media and multimedia, and helps people integrate these tools into their communications. As a consultant and international speaker, Donna emphasizes the importance of storytelling, content marketing, content curation and relationship-building. She is an active member of the International Association of Business Communicators (IABC) and is past chair of the IABC/Toronto chapter’s Professional Independent Communicators group. In addition, she is a member and past-president of the Halton-Peel Communications Association. A dual U.S.-Canadian citizen, Donna holds a Masters degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University. 

CEO / President, Da Li Social

Social media marketing instructor Liana “Li” Evans teaches YouTube marketing tips as well as content marketing strategies through the Online Marketing Institute (OMI). Li is the author of the social media marketing book Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media and she is the co-founder and CEO of LiBeck Integrated Marketing. Li is an established online marketing industry veteran with over 15 years experience specializing in search marketing and social media marketing. Her deep technical background combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross-channel tactics cohesively.

Li was the search engine optimization (SEO) and social media marketing architect for such companies as QVC, Comcast (Fancast), and several other different sized companies. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.

Conversion Scientist, Conversion Sciences

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

“Conversion” is the process of converting Web traffic to leads and sales, and Conversion Sciences brings this ability to businesses of all sizes.

Brian began by developing open source analytics systems for companies seeking to build their online channels.

Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA's Converge Conference.

He has developed workshops for professional organizations such as the Direct Marketing Association and Webmaster World. He is a frequent guest on Webinars focusing on online marketing and conversion.

Brian is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.  He authors The Conversion Scientist, and is a columnist for, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.


Social Media Strategist,  The Web Celeb

Kylie Bartlett is better known these days as the ‘Web Celeb’, teaching SMEs, start-ups and corporates how to become WEB FAMOUS in their industry. Kylie has trained, coached and inspired more than 1,000 businesses globally on how to become socially savvy on the web. She is no stranger to traditional media attention either. She has appeared on numerous Australian television and radio broadcasts including, ‘The Today Show, 9AM Show, 3MP, 2UB’, appeared in many Australian newspapers and magazine publications including, ‘The Sunday Herald Sun, Dynamic Business Magazine, Australian Banking and Finance Magazine,’ to name a few. A veteran on the public speaking circuit, Kylie combines substance with humour to inspire, motivate and serve as a catalyst for others to achieve outstanding success and celebrity results in business by leveraging the power of the social web.

Tammy is the CEO and co-founder of MarketMeSuite, the "Inbox For Social" for Small Businesses. Late 2009, after spotting trends and recognizing the future in social media, she co-founded the popular social media marketing dashboard, The company now has a fast-growing global customer-base of businesses and consultants. She also runs, the community driven blog. Submit articles and you may just see them published!

LinkedIn Strategist,  Ipri Philadelphia

Independent marketing consultant Victoria Ipri teaches LinkedIn™ marketing solutions at the Online Marketing Institute (OMI). Victoria is a LinkedIn™ marketing specialist and master-class copywriter working with small B2B businesses to improve online marketing and lead generation results, with a focus on the powerful LinkedIn™ platform. Founder of successful groups representing thousands of active members, and regularly cited as a Top Influencer in those groups, Victoria is a sought-after speaker and author of the popular ebooks “Social Media for the Clueless”, "LinkedIn™ For The Clueless", and “How to Sell Your Book Using LinkedIn™”. She holds a masters certificate in Advanced Internet Marketing from the University of San Francisco, and lives in Philadelphia, PA.

Marketing Manager, Room 214

Social media marketing class instructor Brandon Whalen offers best practices for improving visual storytelling as well as techniques for optimizing social media for search. Whalen is Head of Marketing and a strategist for social media agency, Room 214. He has worked with Travel Channel, Hello Kitty, and other worldwide brands to create and execute social media campaigns to tens of millions of fans. Currently, Brandon leads digital marketing efforts for Room 214 and contributes to

Julia Claire Campbell received her degree in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College. A Beverly native, a Returned Peace Corps Volunteer, a mom of 1 and a social media marketing enthusiast, Julia helps nonprofits and small businesses maximize their impact and accomplish their missions by effectively harnessing the power and potential of online marketing and social media tools. Julia’s clients include local businesses, nonprofit organizations, and universities, and she also offers one-on-one coaching sessions, group seminars and college courses. She writes a twice weekly blog about nonprofits and social media. Julia has been featured on Social Media Today, Business 2 Community, Forbes and The Glass Heel.

Founder/Social Media Strategist, Kim Beasley Consulting

im Beasley is the founder and host of KimLive.TV along with being a Social Media Strategist via her personal website Kim Beasley Consulting. Harnessing the enormous potential of Google+ Hangouts, KimLive.TV focuses on using this innovative platform to introduce industry leaders who share thier business knowledge with viewers. Through the power of the word, Kim Beasley Consulting, delivers blog posts that educate and explain technology/social media. She has appeared on many Google+ Hangouts On Air (HOA) for news outlets such as FOX, BBC, NBC, HuffPost Live, and many more. Weekly she brings the message of technology and social media to citizen of Reno, NV via a live newscast for KRNV using Google+ HOA. Armed with countless hours of Google+ Hangout production knowledge and experience, Kim invests her time and passion in other entrepreneurs, and works tirelessly to help them realize their dreams and achieve online business success, through the use of innovative marketing strategies; like Google+ Hangouts. 

President & CEO, Search Mojo

Social media marketing class instructor Janet Driscoll Miller teaches best practices for lead targeting, SEO, Google Authorship, as well as retargeting through the Online Marketing Institute (OMI). Janet is the president and CEO of search engine marketing firm Search Mojo. With more than twelve years of search marketing experience, Janet has spoken at search engine conferences, including Online Marketing Summit, Search Marketing Expo (SMX), Search Engine Strategies and Pubcon. Janet also publishes articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs and online publications, including Search Engine Land, Search Marketing Sage and the Search Insider. Janet holds a Bachelor of Science degree in Communications and Graphic Arts from James Madison University. You can follow her on Twitter at @JanetDMiller.

Analytics Advocate, Google

Justin is a consultant, author, and the Analytics Advocate for Google. Some of Justin’s former clients include Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, and HomeAway. As a consultant, Justin commonly works with executives to help them understand how they can leverage digital analytics and online data to improve their business. He also interacts with marketing and IT teams to define what business metrics they should track and how to collect the data. Justin is also an active participant in the digital analytics community. He publishes the blog Analytics Talk and has authored or co-authored three books: “Google Analytics” (O'Reilly, 2007), “Performance Marketing with Google Analytics” (Wiley 2010), and “Google Analytics, 2nd Ed.” (O'Reilly, 2010). In 2011 Justin was nominated as ‘Innovator of the Year’ by the Web Analytics Association. In 2012, he was nominated for ‘Most Influential Industry Contributor’ by the Digital Analytics Association.


How much does this certification cost?
The cost of this certification is $859.

How long does the certification take?
Each certification is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length.

How long do I have to take the certification? 
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis. 

What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification.  The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.

You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.

Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.

Do I receive a physical or virtual certificate or both? 
Upon completion, OMI will send you a digital certificate via email.

What is the teaching style of certifications? Live or prerecorded?  
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.

Can I get a copy of presentation slides or other reference material to print/download? 
At this time, course content and other reference materials are not offered in a non-video format. 

How current is the content for the certification programs? 
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.

Are OMI certification programs accredited?
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test. 


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