Learn Facebook Best Practices and Start Developing Your Strategy

Today, it is critical to understand the components of successful Facebook marketing. Not only is it important to create a solid foundation on social network, but also to understand the best practices that will set the stage for an effective strategy. This course is primarily designed for people who recognize the importance of social media in the success of a business, and are willing to take advantage of the tool.

The Facebook Marketing Certification is designed to teach Facebook the best practices for business success. In this course, you will learn the tips and best practices for Facebook marketing, from creating your business page to creating a content calendar, to executing an effective social media strategy. The course consists of 5 main classes covering several topics critical to your business's growth on the Facebook platform.

Each of these classes is a comprehensive collection of what students will need to build their marketing strategy virtually from the ground up. They will also allow them to take any existing strategies and make them reach a larger and more diverse audience.

What You'll Learn:

  • Creating your Facebook marketing strategy
  • Customizing and optimizing your Facebook profile and business page
  • Attracting, interacting and engaging with Facebook friends, fans and followers
  • Managing, measuring and monitoring your Facebook page's success
  • Running Facebook promotions and advertising campaigns

Each class begins with a theoretical video overview, followed by a series of live demonstrations showing you Facebook marketing techniques. In addition, the end of each class will present you with Facebook activities and exercises for you to try on your own. You'll be a given a step-by-step guide to everything Facebook offers to digital marketers and their organizations.

These activities will allow students to experience the actual effects and application of each lesson. Knowing exactly how a specific strategy works will allow people to know what to do when a specific situation occurs. It will also give them the ability to predict when such scenarios will most likely happen.

In this program, you'll take a deeper dive into the strategic execution of proven tactics for expanding brand reach and successful page management regardless of your proficiency level. The lessons within the Facebook Marketing Training are inclusive of anyone willing to learn even if they’re social media novices, or SEO veterans.

This Facebook certification course will help you attain the credentials and skills necessary to become "Facebook fit", and will give you the knowhow to increase your organization's social ROI with Facebook while building a strong social community.

Class 1

Creating a Facebook Strategy for your Business

Setting goals, creating business targets and measuring the results of your strategic efforts are critical components to Facebook marketing success. In this class, you'll learn how to develop your Facebook marketing strategy and reap the business benefits it brings. You'll learn how to create business goals and develop an effective plan of action to achieve Facebook marketing success.
Duration: 37 minutes
Instructor: Kylie Bartlett
Class 2

Optimizing Your Facebook Profile and Business Page

Your organization's presentation on Facebook is key in showcasing your brand to your target audience. In this class, you'll learn tips and tricks for optimizing profile settings and customizing your Facebook personal profile and business page to complement your strategy. You'll learn how to set up your profile and business page to optimize your target audience's reception to both your brand online and your social media activities.
Duration: 24 minutes
Instructor: Kylie Bartlett
Class 3

Attracting, Interacting and Engaging Facebook Friends, Fans and Followers

In order to develop a strong community on Facebook for your business, it is important to engage your friends, fans and followers. In this class, you'll learn the best ways to engage and communicate with new and existing members of your community. You'll learn the keys to building strong relationships on Facebook from sending private messages to creating attractive content and event pages.
Duration: 30 minutes
Instructor: Kylie Bartlett
Class 4

Managing, Measuring and Monitoring Your Facebook Page's Success

Measurement is critical to successful Facebook page management. In this class, you'll learn Facebook measurement best practices for monitoring your page and audience activity. You'll learn which methods to use and which measurement tools will provide the most insight on your reach to your target audience.
Duration: 19 minutes
Instructor: Kylie Bartlett
Class 5

Running Facebook Promotions and Advertising Campaigns

Facebook promotions and advertising campaigns can improve social ROI and increase sales when executed effectively. In this class, you'll learn the variety of advertising options that Facebook offers and what you should be advertising. You'll learn how to further define your target market and determine your desired reach, and how to budget your campaign accordingly.
Duration: 22 minutes
Instructor: Kylie Bartlett
Social Media Strategist,  The Web Celeb

Kylie Bartlett is better known these days as the ‘Web Celeb’, teaching SMEs, start-ups and corporates how to become WEB FAMOUS in their industry. Kylie has trained, coached and inspired more than 1,000 businesses globally on how to become socially savvy on the web. She is no stranger to traditional media attention either. She has appeared on numerous Australian television and radio broadcasts including, ‘The Today Show, 9AM Show, 3MP, 2UB’, appeared in many Australian newspapers and magazine publications including, ‘The Sunday Herald Sun, Dynamic Business Magazine, Australian Banking and Finance Magazine,’ to name a few. A veteran on the public speaking circuit, Kylie combines substance with humour to inspire, motivate and serve as a catalyst for others to achieve outstanding success and celebrity results in business by leveraging the power of the social web.

How long does the certification take?
Each certification is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length.


How long do I have to take the certification? 
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis. 

What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification.  The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.

You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam. 

Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.

Do I receive a physical or virtual certificate or both? 
Upon completion, OMI will send you a digital certificate via email.

What is the teaching style of certifications? Live or prerecorded?  
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.

Can I get a copy of presentation slides or other reference material to print/download? 
At this time, course content and other reference materials are not offered in a non-video format. 

How current is the content for the certification programs? 
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.

Are OMI certification programs accredited? 
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test. 


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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant