Today, it is critical to understand the components of successful Facebook marketing. Not only is it important to create a solid foundation on social network, but also to understand the best practices that will set the stage for an effective strategy. This course is primarily designed for people who recognize the importance of social media in the success of a business, and are willing to take advantage of the tool.
The Facebook Marketing Certification is designed to teach Facebook the best practices for business success. In this course, you will learn the tips and best practices for Facebook marketing, from creating your business page to creating a content calendar, to executing an effective social media strategy. The course consists of 5 main classes covering several topics critical to your business's growth on the Facebook platform.
Each of these classes is a comprehensive collection of what students will need to build their marketing strategy virtually from the ground up. They will also allow them to take any existing strategies and make them reach a larger and more diverse audience.
Each class begins with a theoretical video overview, followed by a series of live demonstrations showing you Facebook marketing techniques. In addition, the end of each class will present you with Facebook activities and exercises for you to try on your own. You'll be a given a step-by-step guide to everything Facebook offers to digital marketers and their organizations.
These activities will allow students to experience the actual effects and application of each lesson. Knowing exactly how a specific strategy works will allow people to know what to do when a specific situation occurs. It will also give them the ability to predict when such scenarios will most likely happen.
In this program, you'll take a deeper dive into the strategic execution of proven tactics for expanding brand reach and successful page management regardless of your proficiency level. The lessons within the Facebook Marketing Training are inclusive of anyone willing to learn even if they’re social media novices, or SEO veterans.
This Facebook certification course will help you attain the credentials and skills necessary to become "Facebook fit", and will give you the knowhow to increase your organization's social ROI with Facebook while building a strong social community.
Social Media Strategist, The Web Celeb
Kylie Bartlett is better known these days as the ‘Web Celeb’, teaching SMEs, start-ups and corporates how to become WEB FAMOUS in their industry. Kylie has trained, coached and inspired more than 1,000 businesses globally on how to become socially savvy on the web. She is no stranger to traditional media attention either. She has appeared on numerous Australian television and radio broadcasts including, ‘The Today Show, 9AM Show, 3MP, 2UB’, appeared in many Australian newspapers and magazine publications including, ‘The Sunday Herald Sun, Dynamic Business Magazine, Australian Banking and Finance Magazine,’ to name a few. A veteran on the public speaking circuit, Kylie combines substance with humour to inspire, motivate and serve as a catalyst for others to achieve outstanding success and celebrity results in business by leveraging the power of the social web.
How long does the certification take?
Each certification is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length.
How long do I have to take the certification?
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.
You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Do I receive a physical or virtual certificate or both?
Upon completion, OMI will send you a digital certificate via email.
What is the teaching style of certifications? Live or prerecorded?
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
Can I get a copy of presentation slides or other reference material to print/download?
At this time, course content and other reference materials are not offered in a non-video format.
How current is the content for the certification programs?
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.
Are OMI certification programs accredited?
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.