Learn Google+ Best Practices and Start Developing Your Strategy

Today, it is critical to understand the components of successful Google+ marketing. Not only is it important to create a solid foundation on the Google+ platform, but also to understand the best practices that will set the stage for an effective strategy.

The Google+ Marketing Certification has been created to teach the best practices and tactics for business success on Google+. The course consists of 7 main classes covering several topics critical to your business' growth on the Google+ platform.

What You'll Learn:

  • An introduction of the Google+ platform
  • How to build a community and develop relationships on Google+
  • How to increase engagement on Google+
  • How to optimize Google+ for social SEO
  • How to create an effective business page on Google+
  • How to run successful Google+ campaigns

In this program, you'll take a deeper dive into the Google+ platform and the proven tactics for expanding your brand's reach and developing a strong social community for business results.

This Google+ certification will help you attain a credential in Google+ marketing and will demonstrate your expertise on the platform. 

Class 1

The How To's of Using Google+

Google+ has changed the way we think about Search Engine Optimization. With the combination of Social and Search you can now build a loyal community who will engage on your content, signaling to Google it deserve to surface in Search. In this class, you will learn the best practices for building a strong community on Google+ to improve your organization's search rankings.
Duration: 50 minutes
Instructor: Martin Shervington
Class 2

Building a Google+ Community

In this class, you’ll learn the basics of using Google+ and the steps you’ll need to take to build a Google+ Community. But it doesn’t end there, once you have a Community up and running, it requires management and engagement from you and its members.
Duration: 41 minutes
Instructor: Martin Shervington
Class 3

Optimizing Engagement on Google+

Engagement is one of the most important metrics of success on Google+. In this class, you’ll uncover how to optimize your engagement on Google + and create Search Engine Results you can be proud of.
Duration: 42 minutes
Instructor: Martin Shervington
Class 4

Using Google+ for Social SEO

A key to success on Google+ is unlocking your Social SEO potential.If you are creating engaging content and posting on a regular basis, This class will teach you how to build a strategy an SEO strategy on Google+ and ensure it fits into your overall SEO plans. Set outcomes and see how you can increase your Search results.
Duration: 32 minutes
Instructor: Martin Shervington
Class 5

Creating a Successful Google+ Page

What does success look like to you and more specifically what does success on Google+ mean? This class will give you the tools and know-how to reach your goals and get your website aligned with your Google+ strategy.
Duration: 40 minutes
Instructor: Martin Shervington
Class 6

Building Relationships on Google+

This class will go on a deep dive on how to effectively use your Google+ profile and pages and build your network. You’ll uncover creative ways to discover opportunities to build meaningful connections, one daily step at a time.
Duration: 45 minutes
Instructor: Martin Shervington
Class 7

Running Successful Campaigns on Google+

When you run a campaign on Google+ you create a tribe, a movement, a circle of people all connected and relating for the duration. In order to make campaigns work for you, you will have to invest in building your network, and then finding your community who love what you do.
Duration: 32 minutes
Instructor: Martin Shervington
Founder, Community Manager, Plus Your Business

Martin is a consultant, speaker, trainer and coach on all things Google+.

As the community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+.

With a post-grad in Organizational Psychology he runs fun experiments share the results back with the G+ community.


How long does the certification take?
Each certification is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length.

How long do I have to take the certification? 
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis. 

What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification.  The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.

You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam. 

Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.

Do I receive a physical or virtual certificate or both? 
Upon completion, OMI will send you a digital certificate via email.

What is the teaching style of certifications? Live or prerecorded?  
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.

Can I get a copy of presentation slides or other reference material to print/download? 
At this time, course content and other reference materials are not offered in a non-video format. 

How current is the content for the certification programs? 
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.

Are OMI certification programs accredited? 
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test. 


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