Engagement and the Next Age of Email Marketing

Strategy & Planning
24 min
Email Marketing

We all want our subscribers and customers to open our email, but with the deluge of email over and over again, filling up our inbox, consumers have to sift through the pile. Do yours stand out? It may be because the relationship you have with your customer is only about the weekly promotion and not about value. Recently, the industry has seen a shift in focus from sales based email conversations to a mix of relationship based emails that create positive, long term customer engagement. This lesson will overview the need of this change in philosophy and what you can do to start moving in this direction.

You Will Learn

  • Why some consumers wants more than just an email about a sale/discount
  • How to change your program in a scalable way to introduce engagement based messaging
  • How big data will influence your future marketing communication and how to meet it head on



Instructor: Ryan Phelan

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