• adele

Adele Revella

President,  Buyer Persona Institute Inc.

Adele Revella is a marketing keynote speaker, workshop facilitator and author of "The Buyer Persona Manifesto" and co-author of the new eBook, "For Compelling Content, Let Your Buyers Be Your Guide".A career marketer with decades of experience, Adele has approached the discipline from all sides: marketing executive, consultant, trainer and entrepreneur. Traveling the globe for more than 10 years, Adele introduced buyer personas to thousands of marketers through a two-day seminar she developed and led for Pragmatic Marketing. Through the company she founded in 2010, Buyer Persona Institute, Adele leads workshops for marketers who seek the confidence to say: “This is what really matters to our buyers. So here’s the plan.”

  • Digital Advertising & Affiliates, BtoB Digital
    While marketers know that they need to understand their buyers and most have heard about buyer personas, many are confused about how to approach this initiative. The guidance about what’s included in actionable buyer personas and where to begin or how to build them is often misleading or simply missing.

    In just 40 minutes, discover a practical way to get to...
    Adele Revella   •  43 min  •  Intermediate  •  How To
    4.5

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