• Al Iverson

Al Iverson

Director of Deliverability,  ExactTarget

Digital marketer with a background as a unix systems administrator, having done his own SQL database creation and hacking to track and analyze email-related data. 

  • Email Marketing
    Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and the less effective the marketing. This class discusses the keys that drive email deliverability: Sender Reputation and Recipient Engagement.
    Al Iverson  •  40 min  •  Intermediate  •  Essentials
    4

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