• Amanda Maksymiw

Amanda Maksymiw

Content Marketing Manager,  Lattice Engines

Amanda Maksymiw is the content marketing manager for Lattice Engines, a Big Data for sales and marketing company in Boston, MA. She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. Throughout her career, she has advised and worked with several technology startups on their content strategies. In 2012, Amanda was named Content Marketing Tactician of the Year by the Content Marketing Institute. Follow Amanda on Twitter at @amandamaks.

  • Content Marketing, BtoB Digital
    For companies both large and small, driving demand, creating more content, and building brand awareness are constant challenges. For years, companies have combatted this challenge through utilizing influencer marketing, engaging with the people and groups that their audience looks to for information. It is critical to build successful relationships with these key influencers, as they will become essential to your...
    Amanda Maksymiw  •  31 min  •  Intermediate  •  How To
    5
  • Content Marketing, BtoB Digital
    Content marketing continues to be an integral part of B2B and B2C strategies alike. 91% of B2B marketers use content marketing and 86% of B2C marketers use content marketing. Each are employing over 10 tactics. It’s no surprise that we are tasked to create more views, more shares, more engagement, more content.

    More and more organizations are looking to build...
    Amanda Maksymiw  •  17 min  •  Basic  •  Essentials
    4

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