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Brian Massey

Conversion Scientist,  Conversion Sciences

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

“Conversion” is the process of converting Web traffic to leads and sales, and Conversion Sciences brings this ability to businesses of all sizes.

Brian began by developing open source analytics systems for companies seeking to build their online channels.

Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA's Converge Conference.

He has developed workshops for professional organizations such as the Direct Marketing Association and Webmaster World. He is a frequent guest on Webinars focusing on online marketing and conversion.

Brian is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.  He authors The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.

 

  • Web Analytics & Testing
    Your opinion doesn’t matter. Your visitors don’t care about your company or your products. Wait, what?! If your visitors don’t care about your company and products, why are they on your website? These are just two of the unexpected website formulas in this Crash Course that will shake the very foundation of your idea of a website.

    This class, is...
    Brian Massey  •  55 min  •  Basic  •  Optimization
    4.5
  • Web Analytics & Testing
    Like gasoline, landing pages are powerful but volatile. They can power the engine of your online or burn through leads with little to show. When done right, landing pages will reduce the cost of your advertising. They make everything we do online less expensive by reducing the cost of getting new customers and leads. The good news is that with...
    Brian Massey  •  46 min  •  Basic  •  Optimization
    4.5
  • Web Analytics & Testing
    Like gasoline, landing pages are powerful but volatile. They can power the engine of your online or burn through leads with little to show. When done right, landing pages will reduce the cost of your advertising. They make everything we do online less expensive by reducing the cost of getting new customers and leads. The good news is that with...
    Brian Massey  •  46 min  •  Basic  •  Optimization
    4.5
  • Email Marketing, Web Analytics & Testing, Digital Advertising & Affiliates
    How do grapes sell shirts? Of all the tests we’ve done at Conversion Sciences the thing that consistently makes the biggest difference is the copy. Yet we struggle with the headlines, ads and messages that work on our websites, ads and emails. For you, this struggle is about to come to an end. In this Crash Course, Writing Killer Conversion...
    Brian Massey  •  57 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Content Marketing
    What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us a lot. Too many marketers see weblogs as "social media" and miss the awesome potential they have to explode onto the internet getting attention from prospects, search engines, social media...just about everyone. Brian Massey introduces...
    Brian Massey  •  38 min  •  Intermediate  •  Essentials
    4.5

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