A senior Marketing professional with over 15 years experience in various marketing management and sales operations roles. Expertise is in sales and marketing alignment for large enterprise software teams. Management of Telemarketing teams with a focus on generating highly qualified net new inquiries for the field and building programs post inquiry to nurture and warm leads that are not ready to purchase. Extreme focus on conversions to pipeline and revenue, not just inquiry creation. Responsibility for all marketing operations, proposals, sales forecasting, sales database maintenance, tracking and reporting. Performed market analysis on various industries as a basis for targeted sales programs and lead generation. Leading cross function teams to implement and manage customer satisfaction programs for key clients. Coordination of all external and internal communciations, i.e., press releases, newsletters, e-mail blasts, event management for tradeshows, conferences, seminars, webinars, and corporate hospitality programs at sponsored events.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.