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Courtney Herda

President ,  Smarter Searches

After more than seven years in SEO and SEM, Courtney Herda has developed effective strategies for growing small businesses with web marketing. As the owner of Smarter Searches, an SEO and PPC agency in Knoxville, TN, she works with business owners to improve web site traffic, increase sales, and stimulate social media engagement.She began her career with talk-radio host Dave Ramsey, where she created and managed their SEO and PPC campaigns, wrote web site and email content, and collaborated on social media projects. She then spent five years creating and optimizing PPC campaigns for E.W. Scripps, managing more than 350 accounts with their SEM agency. She is a Certified Google Display, Search Advertising, and Reporting Professional and an accredited BingAds professional, as well as a member of the Search Engine Marketing Professionals Organization (SEMPO).

  • Search Engine Marketing, New Releases
    Creating great ad copy used to be simple - combining a captivating headline and some explanatory text with a call to action was all it took. Now with the addition of dynamic text functionality, extensions that change virtually weekly, and an increase in ad fatigue from consumers, making ads that stand out effectively are harder than ever to create and...
    Courtney Herda  •  48 min  •  Intermediate  •  Best Practices
    4.5
  • Search Engine Marketing
    Sometimes in the day-to-day optimization and maintenance of PPC accounts, you can lose sight of the big picture and need to take a step back before you can move forward. Creating a PPC auditing framework is vital to any account's success because it allows you to fix inaccuracies, improve upon weaknesses, test new variations and priorities, and improve account ROI....
    Courtney Herda  •  25 min  •  Basic  •  How To
    4

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