Dr Dave Chaffey is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and has been recognized as one of 50 marketing ‘gurus’ worldwide who have shaped the future of marketing. He is CEO and co-founder of digital marketing management advice site Smart Insights (www.smartinsights.com). He has 15 years of digital consulting experience and delivering hundreds of Internet marketing workshops. Recent in-company training and consulting assignments include B2C and B2B organizations including 3M, BP, CIPD, Fellowes, HSBC, Mercedes-Benz and Tektronix.
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