David is the co-founder and President of Immersion Active. Founded in 1998, Immersion Active is the only interactive agency in the U.S. solely focused on the boomer and senior markets.At Immersion Active, David's primary responsibility is that of marketing strategy.In 2009, David, along with Immersion Active partner Jonathan Boehman, released his first book on how to effectively engage baby boomers online through a developmental relationship marketing approach. Titled Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, the book has received praise from national and international marketing notables, including Microsoft, PBS, and AARP.
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