• Dax Hamman

Dax Hamman

Chief Revenue Officer,  Chango

Dax Hamman is the Chief Revenue Officer at Chango, the leading company in Search Retargeting, and is based in Chicago and Toronto. Prior, Dax founded and led the global iCrossing media group, developing the concept of 'performance display', an innovative planning strategy that drove significant ROI from display advertising for some of the world's largest and coolest brands.

Dax has 13+ years in the digital space with experience in just about everything online, including media, usability, creative, technical management and affiliate marketing. He writes and speaks extensively, particularly on new and emerging techniques within the digital media space.

Dax writes on daxthink.com and is a columnist for the Huffington Post, Search Engine Land and writes for iMedia and ClickZ. In addition he’s a frequent speaker at SES, SMX, OMMA, Digiday and OMS.

  • Web Analytics & Testing
    In today's digital world we are awash with data, but do you understand how much you have, what you can source, how to make it actionable and who else is making a profit from it? CMOs have come to realize that data is critical but are rarely using it to its full potential because they lack some of the basic...
    Dax Hamman  •  37 min  •  Intermediate  •  Optimization

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