• donna

Donna Papacosta

Chief Content Officer,  Trafalgar Communications

Donna Papacosta is a writer, speaker, podcaster and consultant, helping clients communicate better with employees, customers and prospects. In 2005 Donna started producing the Trafcom News Podcast, one of the first business podcasts in Canada. Since then she has expanded her expertise in both social media and multimedia, and helps people integrate these tools into their communications. As a consultant and international speaker, Donna emphasizes the importance of storytelling, content marketing, content curation and relationship-building. She is an active member of the International Association of Business Communicators (IABC) and is past chair of the IABC/Toronto chapter’s Professional Independent Communicators group. In addition, she is a member and past-president of the Halton-Peel Communications Association. A dual U.S.-Canadian citizen, Donna holds a Masters degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University. 

  • Social Media Marketing, Content Marketing
    Integral social media has quickly become key to prolific content marketing. A focus on improving content marketing can result in building buzz about your business among prospects and clients, boost your SEO efforts and ultimately generate high-quality leads. In this class, you'll learn what constitutes effective content marketing, and how to amplify existing content with social media to maximize customer...
    Donna Papacosta  •  29 min  •  Intermediate  •  Strategy & Planning
    5

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant