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Holly Hamann

Co-founder and CMO,  TapInfluence

Hamann is co-founder and CMO of TapInfluence, leading software that automates the creation, distribution and measurement of social media content. Clients include Microsoft, ABC, RedBox, P&G, Subaru, Old Navy, and hundreds of other consumer brands. Throughout her career, Hamann has helped launch six start-ups in the internet, multimedia, entertainment, video and other high-tech industries. She is a well-known and respected marketing and social media thought leader and has spoken at nearly 100 conferences and marketing events. She writes for The Huffington Post, Chief Marketer, Fast Company and is an American Marketing Association “Marketer of the Year” recipient.

  • Social Media Marketing, Content Marketing
    Marketers now understand that engaging with influencers is a key component of any content marketing strategy. Fortunately, identifying those influencers is becoming much easier thanks to search and social analytics. But crafting a successful engagement strategy entails a deeper dive into understanding how influencers tick and how their behaviors differ based on the social platform. This class will share insights...
    Holly Hamann  •  27 min  •  Basic  •  Strategy & Planning
    4

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