• jaosn kepler

Jason Kapler

Director of Marketing,  Networked Insights

Jason Kapler is Director of Marketing at Networked Insights, a social data analytics company and technology partner to leading brands. With more than 10 years’ experience in generating demand for technology companies, Jason has been able to successfully develop marketing programs that harness the inherent power of the Internet and deliver results. Jason is passionate about sharing how companies can use digital technologies to stay in-sync with consumer trends and uncover real-time insights to make better marketing decisions.

  • Content Marketing
    Content marketing—the ability to curate or create and distribute information around a particular subject—has proven to be an effective way to attract an audience. It is particularly efficient in business-to-business marketing initiatives because speaking about your company’s products and services invites prospects to engage with your brand and value proposition.

    However, content marketing doesn’t engage 100% of a target audience, and...
    Jason Kapler  •  28 min  •  Intermediate  •  How To

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