• jason patterson

Jason Patterson

Industry Advisor,  comScore, Inc

For nearly 12 years, Jason has produced research solutions and analytics yielding actionable insights into media usage and consumer trends for a variety of the world’s largest advertisers. . He has worked with an array of data sources; tapping into existing syndicated resources, behavioral data and primary research used to answer clients burning questions and enable actionable media plans. Jason has been instrumental in developing learning agendas and measuring business success for companies such as Abbott, Allstate, American Family Insurance, Disney, Motorola, Nestle USA, Kellogg’s, Kraft Foods, Procter & Gamble, Jim Beam, Kimberly Clark, Anheuser-Busch and many other advertisers.

 

  • Web Analytics & Testing, Digital Advertising & Affiliates
    A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of measurement, and key constituents across the industry are talking about “viewable” and “brand-safety.” But what does this mean for you?

    Get a thorough understanding of the systemic issues related to the delivery and measurement of digital...
    Jason Patterson  •  48 min  •  Advanced  •  Optimization
    4

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