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Jay Baer

President of Strategy Consultancy,  Convince & Convert

Jay Baer is a best-selling author, keynote speaker, marketing consultant, and digital pioneer.

He's a hype-free strategist who has advised more than 700 brands on their marketing strategy since 1994, including 31 of the FORTUNE 500. He got his start online long ago, before Yahoo! (and even graphical browsers) existed, leaving a career in politics to take the Internet plunge. His company, Convince & Convert helps companies craft and implement social media and content strategies, with an emphasis on truly useful information…Youtility.

  • Content Marketing, BtoB Digital, Integrated & Digital Marketing
    If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

    Best-selling author Jay Baer outlines...
    Jay Baer  •  18 min  •  Intermediate  •  Essentials
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