• Fromm

Jeff Fromm

EVP,  Barkley

Jeff Fromm is EVP at Barkley, a fiercely independent ad agency in Kansas City. He has been actively studying Millennials since 2010. Though he likes to say that he’s been studying them for two decades, thanks to his twin daughters who are in their early 20s. Jeff is author of multiple reports and co-author of “Marketing to Millennials: Reach The Largest & Most Influential Generation of Consumers Ever.”

  • Integrated & Digital Marketing
    Do you want to reach the most influential American generation? Then it’s time to get into the heads of Millennials. With 80 million in their ranks, Millennials (a.k.a. Generation Y) are unlike other generations. They’ve grown up in a digital world, constantly connected to friends and family. They prize transparency and authenticity, but when it comes to brand loyalty, don’t...
    Jeff Fromm  •  19 min  •  Basic  •  Strategy & Planning

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