• joannaoconnell

Joanna O'Connell

Principal Analyst,  Forrester
  • Digital Advertising & Affiliates
    As observed in this class, Google has commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual and audience (e.g. behavioral, demographic, retargeting) targeting. This class will walk through the different types of display targeting, industry perceptions and a brief overview of GDN targeting solutions.
    Joanna O'Connell  Woojin Kim  •  29 min  •  Intermediate  •  Optimization
    4

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