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Prashant Puri

Co-Founder & CEO,  AdLift

An alum from Columbia University, Prashant Puri has over 10 years of digital marketing experience in building sites into multi-million dollar enterprises. Prashant Puri currently runs AdLift - a niche search marketing firm focused on delivering digital marketing ROI. Advertising Age recently named him in Impact Digital Power 100 - the 100 most influential people in digital media. Prashant works closely with a number of Fortune 500 companies in helping them increase their search market share. He also spends a significant amount of time mentoring and working startups in helping them grow efficiently. Prior to AdLift, Prashant was Head of Global Marketing at eBay’s comparison shopping arm where he was instrumental in establishing their footprint across 5 countries. Before that, Prashant served at Yahoo! where he worked on cutting edge technologies that focused on driving synergies between search and display. In 2005, Prashant was instrumental in making AT&T Interactive the second largest local search player by leading their foray into the digital marketing world. Being an industry veteran he’s invited to speak at numerous digital marketing conferences around the world, including SMX, SES and Pubcon and as an expert in search marketing, contributed to several search marketing journals including Visibility, Website Magazine and Search Engine Journal.

  • Mobile Marketing, Search Engine Marketing, BtoB Digital
    Mobile marketing spending has increased 80% in the last year alone. By 2017, its slated to be 50% of overall search marketing spending. With the growing adoption of smartphones, mobile marketing has become another powerful channel that marketers need to adopt has part of their integrated digital marketing strategy.
    Prashant Puri  •  26 min  •  Intermediate  •  Strategy & Planning

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