Social media marketing class instructor Abby Hammer offers techniques for recognizing consumer buying signals in social media. As Senior Product Manager at Vocus, Abby Hammer is responsible for product strategy and roadmap execution for multiple products including the Vocus Marketing Suite, PRWeb, HARO (Help a Reporter Out) and Vocus Facebook Apps. Abby has a passion for products that help people communicate and has spent her career developing products that facilitate meaningful connections in a digital world. Prior to joining Vocus, Abby led product strategy, messaging and business development at Social Solutions, provider of performance management solutions for non-profit social and human services.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.