• Adam Metz

Adam Metz

Sr. Prod Marketing Manager,  Firespotter Labs

Social media marketing class instructor Adam Metz provides strategies for social media demand generation. Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web. Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. His second book, The Social Customer, was the #1-selling social CRM book of 2011 and 2012.

Adam Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web. Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. His second book, The Social Customer, was the #1-selling social CRM book of 2011 and 2012. Social media marketing class instructor Adam Metz provides strategies for social media demand generation. Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web. Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. His second book, The Social Customer, was the #1-selling social CRM book of 2011 and 2012.

 

  • Social Media Marketing, Marketing Automation, BtoB Digital
    Social demand generation enables businesses to use the social web to engage customers in real-time at any point in the buying cycle, as well as to measure the effects of demand. Benefits to social demand generation include receiving more qualified leads and deeper engagement with those leads, as well as seeing higher data integrity. Social demand generation techniques can...
    Adam Metz  •  28 min  •  Advanced  •  Optimization
    4

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