Social media marketing class instructor Andrew Spoeth provides tips for selling B2B social media to the C suite. Spoeth's current focus is building the social media team at CA Technologies, with the goal of generating buzz, strengthening relationships, and driving business results for the company. Under his direction, the company is taking advantage of the opportunities presented by the real-time connectedness of social networks to expand its online presence. He previously worked with the demand generation team at Marketo, one of the hottest companies in Silicon Valley and among the fastest growing SaaS companies ever. As a member of the marketing community at large, Andrew co-moderates the weekly #B2Bchat series and has written for publications such as Search Marketing Standard magazine, Business.com, and the Modern B2B Marketing blog.
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