Social media marketing best practices are taught by Janet Fouts through the Online Marketing Institute (OMI). Janet is Founder and CEO of Tatu Digital Media, a San Jose Digital Marketing Agency. Founded in 1996, Tatu Digital works with a range of clients from tiny non-profits to Fortune 50 corporations to manage brand reputation, create effective social business strategies, manage campaigns, search engine optimization and marketing.
Janet is a frequently requested speaker on the topics of digital marketing and social business at conferences and within corporations around the world. She has written 4 books on social media, Social Media Success!, Google+ for Business tweet, Social Media PR tweet and Social Media Nonprofit tweet, and blogs at JanetFouts.com and Tatudigital.com with actionable business advice for today's social business. Her writing is syndicated on influential websites such as Social Media Today, Ragan.com, and Business 2 Community. Building a great website Twitter presence, or even a social network is merely the first step to effective digital marketing. You need to understand how best to use these tools to communicate and create lasting relationships. That's where Janet and her team can step in and take you the extra mile. Let us help you see how to use the tools in the most effective way and build a strategy that leads to success. Whether you're just getting your feet wet in the social media pool, or you're in the deep end already and you need to keep on top of the newest information, Janet is your resource. Janet has been involved in online community for over 20 years. She co-founded ONTHERAIL, an award winning online community for the restaurant industry and has continually been involved in online community ever since. I am an active participant in San Francisco Women on the Web (Director 2000-2001), Women in Technology, Silicon Valley American Marketing Association, Green & Sustainability Innovators & Innovation Network, and the Social Media Club as well as several industry groups.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.