• katherine ong

Katherine Ong

VP, Online Strategy and Market Insights,  Ketchum Inc

Effective social media and search engine marketing techniques are taught by Katherine Watier through the Online Marketing Institute (OMI). Ong is the VP of the Online Strategy team at Ketchum Inc and provides online marketing services for Ketchum's clients globally including HHS, Express Scripts, Gazprom, Cleveland Clinic, Hershey, and others.

Mrs. Ong has more than 17 years of experience in communications strategy and online delivery of communications messages, including 8 years of SEO, social media, SEM, and web analytics management. She previously directed the online marketing efforts for Environmental Working Group (where she created an integrated online marketing strategy that increased the site's traffic from 300 thousand to over 1.2 million visitors to the organization's website in one month).

She has spoken about online marketing issues and SEO at SES Chicago, DC Week, EXL Pharma, American Marketing Association, PRSA and a variety of other events and conferences.

She has a BA in Social Psychology from Hampshire College and an MA in Technology Marketing and Business from Georgetown University.

  • Social Media Marketing, Content Marketing
    As personalization of content takes over the web, leveraging Google+ Marketing through Google+ marketing best practices becomes more and more crucial in developing your search engine marketing strategy to provide brand exposure. Influential social media marketers understand this relationship between social marketing, content development, and search marketing, and how to overcome the personalization filter. Overcoming this personalization filter...
    Katherine Ong  •  38 min  •  Intermediate  •  Strategy & Planning
  • Social Media Marketing, Search Engine Marketing
    Personalized search is now being used in major social media platforms that tailor social media profiles to their users. Because of social media profile personalization, marketing messages may not be reaching the audience you thought were seeing them. However, social data can be analyzed and refined in order to break through the social personalization filters and reach your audience on...
    Katherine Ong  •  38 min  •  Intermediate  •  Strategy & Planning

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