INSTRUCTOR

Rohit Bhargava  

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Effective social media marketing strategies are provided by instructor Rohit Bhargava at the Online Marketing Institute (OMI). Rohit leads the Influential Marketing Group and is an independent marketing expert focused on helping to bring more humanity back to business. For the past decade before starting his own “concierge marketing” consultancy to work with brands on a more exclusive one to one basis, Rohit led branding, digital and social media strategy for dozens of the biggest brands in the world through leadership roles at Ogilvy and Leo Burnett marketing agencies in the US and Australia. He is the best selling author of two books (including the recent global marketing best seller LIKEONOMICS), an engaging keynote speaker, and Professor of Global Marketing at Georgetown University.

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LATEST CLASSES by Rohit Bhargava

Building Digital Destinations & Customer Experience

A digital destination is a place online where a target audience can interact and learn more about a brand. This class details five types of destinations and uses real brand examples to demonstrate how to effectively create engaging destinations for our clients’ customers.

Digital Drivers, Success Metrics & The Integrated Ecosystem

Drivers are the messages that inspire people to visit a brand destination. In this class, we review all of the primary types of drivers and how to use them to reach the right audiences. We also look at measurement and how to approach your...

Digital Marketing Fundamentals

Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will start with the basics about how to define value, craft an overall digital approach,...

Essentials of Effective Marketing (Workshop)

What if you could inspire more people to believe in the things you do? Great marketing is about being influential. But it is too easy for buzzwords and platforms to get in the way. In this “non-obvious” workshop, you will learn a new way...

Introduction to Content Marketing Strategy

This class will start with a focus on building a great strategy. Beyond the obvious advice about setting the right goals, though, it will take participants through examples of the different types of digital experiences they can create and why each one might be...

Introduction to Social Media Marketing

Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking at the five most common social media marketing mistakes, we offer a framework...

Introduction – What Is Social Media and Why It Matters

There are many misconceptions about social media – and what it is or isn’t good for when it comes to delivering business value for B2B organizations. This initial class introduces some definitions around social media and starts off with some of the most...

CRASH COURSES by Rohit Bhargava

B2B Social Media Marketing Certification

Expand Your Reach and Get Real Returns from Social Media.

$1499 one-time fee
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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant