B2B numérique

 

All B2B numérique Classes

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  • Marketing des médias sociaux, B2B numérique
    Most marketers have taken command of their Facebook and Twitter presence over the past few years, paving the way for big budget campaigns and a plethora of tools and resources. However, social media is moving at neck-breaking speed. Even as “experts” in the field, we risk missing timely opportunities if our focus is too centered only around the leading social...
    23 min  •  Élémentaire  •  Les fondamentaux
    5
  • Marketing des médias sociaux, B2B numérique
    Learn how Pinterest can be used to drive referral traffic and generate awareness for your brand. This video covers a few main Pinterest topics which will help you understand the best procedures as you begin your presence.
    15 min  •  Élémentaire  •  Mode d’emploi
    5
  • Marketing des médias sociaux, B2B numérique
    Learn how to effectively engage your Facebook Fans and grow your fan base. See what works, what doesn't work, and get insider tips to implement immediately.
    40 min  •  Intermédiaire  •  Les fondamentaux
    5
  • Marketing des médias sociaux, Search Engine Marketing (SEM), B2B numérique
    Search engines are the gateway to the web. That's why about 60% of all Internet users turn to sites like Google to find what they need on a daily basis. However, the power of search doesn't stop at websites and blogs. In this class, discover how to optimize your social media content for better exposure and visibility in the search...
    46 min  •  Élémentaire  •  Optimisation
    5
  • Marketing mobile, B2B numérique
    Design and development make the app – but increasingly it is marketing that makes apps successful. Get an expert tour of how mobile apps open the door for new kinds of customer engagement, and how marketers contribute to every step of app success.
    30 min  •  Intermédiaire  •  Recherche et planification
    5
  • Marketing par e-mail, B2B numérique
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Élémentaire  •  Mode d’emploi
    5
  • Webanalyse et test, Publicité numérique et affiliés, B2B numérique
    They’ve found you. Now give them what they want and show them the path to buying from you by providing a point of entry for those who have decided to click on your ad. Having a dedicated landing page for your PPC prospects is the key to converting them, so your course continues with an overview of the all-important...
    38 min  •  Intermédiaire  •  Optimisation
    5
  • Marketing de contenu, B2B numérique
    Learn how to increase shares, create a content calendar, and generate leads and sales with your blog.
    37 min  •  Intermédiaire  •  Optimisation
    5
  • Webanalyse et test, Publicité numérique et affiliés, B2B numérique
    B2B website design involves content, design, and a well-developed strategy. What’s right? What’s wrong? What works? What doesn’t? After watching this class, you’ll know how to identify problems and implement solutions.
    49 min  •  Élémentaire  •  Optimisation
    5
  • Marketing automatisé, B2B numérique
    Today’s B2B buyers complete more than 50% of their buying processes without ever speaking with an actual person. Demand Generation strategy is about effectively engaging with those buyers throughout the buying process. In this lesson, you’ll learn the keys to developing such a strategy, including developing buyer personas, mapping certain content to stages of the buying process,...
    30 min  •  Intermédiaire  •  Mode d’emploi
    4.5
  • Marketing des médias sociaux, B2B numérique
    Visual content, including memes, infographics and photos, is easily shared through social channels. Adding visual content to your B2B digital marketing mix allows you to deliver your message and tell your brand's story—without requiring your audience to invest time in reading. According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster...
    42 min  •  Élémentaire  •  Mode d’emploi
    4.5
  • Marketing des médias sociaux, Publicité numérique et affiliés, B2B numérique
    Search marketing has long proven its effectiveness in generating conversions. However, it’s lacked one main component to truly make the ads even more effective – demographic targeting. On the other hand, social network advertising on properties such as Facebook and LinkedIn provides high quality demographic targeting capabilities. But while social network ads often lead to engagement, they have often shown...
    43 min  •  Avancé  •  Optimisation
    4.5
  • Marketing des médias sociaux, B2B numérique
    Social CRM is the nirvana of social media that allows us to see a more complete view of our customers. An investment in social CRM can have positive business impacts across the organization from identifying leads, resolving problems, and sourcing ideas to building advocacy. Hear how Cisco is embracing this evolution and learn how you can get in on the...
    27 min  •  Intermédiaire  •  Recherche et planification
    4.5
  • Marketing des médias sociaux, B2B numérique
    Learn how to effectively engage your Facebook fans and grow your fan base while doing so. See what works, what doesn't work, and get insider tips to implement immediately.
    54 min  •  Intermédiaire  •  Optimisation
    4.5
  • Marketing automatisé, B2B numérique
    Build a case for and execute a successfully implement marketing automation. Select the right solution, develop the right people with the right skills, and define your marketing automation implementation strategy.
    30 min  •  Intermédiaire  •  Optimisation
    4.5
  • Search Engine Marketing (SEM), B2B numérique
    With unique issues at the enterprise level, planning your SEO strategy can be a challenge. Take some advice from the experts and learn how SAP prioritized their enterprise SEO priorities in this class!
    30 min  •  Avancé  •  Recherche et planification
    4
  • Marketing de contenu, B2B numérique
    In this comprehensive class on content marketing, you’ll learn how to separate out target personas for your content marketing efforts. Then, you’ll learn how to map your content to those personas, using the buying cycle and/or the sales funnel to complete the map. You’ll walk through the entire process, step-by-step, and discover how this will affect your entire online marketing...
    33 min  •  Élémentaire  •  Mode d’emploi
    4
  • Marketing de contenu, B2B numérique
    How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your organization in this class.
    35 min  •  Élémentaire  •  Recherche et planification
    4
  • Marketing des médias sociaux, Marketing de contenu, B2B numérique
    23 min  •  Élémentaire  •  Recherche et planification
    4
  • Marketing des médias sociaux, B2B numérique
    Get some insight into the social media landscape so that you can stop being reactive and develop the program you want for your brand and your audience.
    59 min  •  Élémentaire  •  Recherche et planification
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant