Marketing de contenu

 

All Marketing de contenu Classes

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  • Marketing de contenu
    How do you know if your content is working? Understand the metrics you can use for tracking and how you can use this data to continually improve your content marketing program.
    47 min  •  Intermédiaire  •  Mode d’emploi
    5
  • Marketing de contenu, B2B numérique
    Learn how to increase shares, create a content calendar, and generate leads and sales with your blog.
    37 min  •  Intermédiaire  •  Optimisation
    5
  • Marketing de contenu
    Your blog is a volcano waiting to explode. When it does, you'll get the attention of prospects, search engines...everyone! This fast paced class will show you how.
    38 min  •  Intermediate  •  Essentials
    4.5
  • Marketing de contenu
    Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing, and with this class you can continue to explore the overview of why you should probably be spending more...
    52 min  •  Élémentaire  •  Recherche et planification
    4.5
  • Marketing de contenu
    You can’t underestimate the importance of execution. This class provides the nitty-gritty details of what you need to do to make your content marketing program a success.
    94 min  •  Intermédiaire  •  Mode d’emploi
    4.5
  • Marketing de contenu
    When you start your content marketing program, you may be tempted to start asking what type of content you need to create. However, you need to have a strategy in place before you build tactics. Learn how to build a foundation for your content marketing efforts.
    71 min  •  Élémentaire  •  Recherche et planification
    4.5
  • Marketing automatisé, Marketing de contenu
    Learn how to attract and maintain customers with valuable and relevant content that ultimately drives the most ideal and intended behavior.
    29 min  •  Intermédiaire  •  Mode d’emploi
    4
  • Marketing de contenu
    When it comes to marketing your brand and maximizing earned media, the value of content as part of the marketing mix is growing ever stronger. Marketers are tasked with providing an influential and engaging outlet to market one’s brand across multiple channels—as well as increase search visibility at each stage of the buying cycle.

    Watch now to learn how to create...
    43 min  •  Avancé  •  Optimisation
    4
  • Marketing de contenu
    This class provides a thorough overview of the annual Content Marketing Institute's annual content marketing benchmarking study, including trends and best practices for this year and beyond.
    39 min  •  Élémentaire  •  Recherche et planification
    4
  • Marketing de contenu, B2B numérique
    In this comprehensive class on content marketing, you’ll learn how to separate out target personas for your content marketing efforts. Then, you’ll learn how to map your content to those personas, using the buying cycle and/or the sales funnel to complete the map. You’ll walk through the entire process, step-by-step, and discover how this will affect your entire online marketing...
    33 min  •  Élémentaire  •  Mode d’emploi
    4
  • Marketing de contenu, B2B numérique
    How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your organization in this class.
    35 min  •  Élémentaire  •  Recherche et planification
    4
  • Marketing des médias sociaux, Marketing de contenu, B2B numérique
    23 min  •  Élémentaire  •  Recherche et planification
    4
  • Marketing de contenu
    Everyone is publishing more and more, and with everything else B2B marketers have on their plate it can be hard to stay ahead of the game. Content curation is the answer. Learn the different sources and ways from which you can curate content to develop a B2B content marketing plan that will put you miles ahead of the competition!
    34 min  •  Avancé  •  Recherche et planification
    3.5
  • Marketing de contenu
    Learn how to approach your blog with confidence with this fundamental class.
    55 min  •  Élémentaire  •  Les fondamentaux
    3.5
  • Marketing de contenu
    Think you can't measure the ROI of your content marketing efforts? Think again. This class will reveal how to effectively predict, prove and measure the ROI of your content marketing efforts, and put the data you gather into action.
    48 min  •  Intermédiaire  •  Mode d’emploi
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant