Publicité numérique et affiliés

 

All Publicité numérique et affiliés Classes

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  • Marketing mobile, Search Engine Marketing (SEM), Publicité numérique et affiliés
    You’ve decided to dedicate PPC resources to mobile. So what do you need to do to optimize your strategy and tactics? Find out in this class.
    30 min  •  Élémentaire  •  Les fondamentaux
    5
  • Webanalyse et test, Publicité numérique et affiliés, B2B numérique
    They’ve found you. Now give them what they want and show them the path to buying from you by providing a point of entry for those who have decided to click on your ad. Having a dedicated landing page for your PPC prospects is the key to converting them, so your course continues with an overview of the all-important...
    38 min  •  Intermédiaire  •  Optimisation
    5
  • Webanalyse et test, Publicité numérique et affiliés
    In today's digital world we are awash with data, but do you understand how much you have, what you can source, how to make it actionable and who else is making a profit from it? CMOs have come to realize that data is critical but are rarely using it to its full potential because they lack some of the basic...
    37 min  •  Intermédiaire  •  Optimisation
    5
  • Publicité numérique et affiliés
    This class with teach you all about relationship building, but on an entirely different level. Affiliate marketing is essentially about building relationships based on financial incentive. When your partners refer business to you, you pay them. An often overlooked aspect of the digital marketing mix, affiliate marketing is essential to understand.
    47 min  •  Élémentaire  •  Recherche et planification
    5
  • Webanalyse et test, Publicité numérique et affiliés, B2B numérique
    B2B website design involves content, design, and a well-developed strategy. What’s right? What’s wrong? What works? What doesn’t? After watching this class, you’ll know how to identify problems and implement solutions.
    49 min  •  Élémentaire  •  Optimisation
    5
  • Search Engine Marketing (SEM), Publicité numérique et affiliés
    41 min  •  Basic  •  Strategy & Planning
    4.5
  • Marketing des médias sociaux, Search Engine Marketing (SEM), Publicité numérique et affiliés
    Content is king, or so you've been told. We all know content drives successful marketing but nobody ever tells us what makes great content. The answer is storytelling. If you tell a great story there will always be an engaged audience on the other end. In this class, discover how to become a better storyteller, and use the best use...
    75 min  •  Intermédiaire  •  Mode d’emploi
    4.5
  • Marketing des médias sociaux, Publicité numérique et affiliés
    Socially driven contests and sweepstakes can be a powerful marketing tool, but how can you ensure a succesful campaign? Learn the key factors you need to consider when planning your next promotion.
    20 min  •  Intermédiaire  •  Optimisation
    4.5
  • Marketing des médias sociaux, Publicité numérique et affiliés, B2B numérique
    Search marketing has long proven its effectiveness in generating conversions. However, it’s lacked one main component to truly make the ads even more effective – demographic targeting. On the other hand, social network advertising on properties such as Facebook and LinkedIn provides high quality demographic targeting capabilities. But while social network ads often lead to engagement, they have often shown...
    43 min  •  Avancé  •  Optimisation
    4.5
  • Publicité numérique et affiliés
    This class will cover what affiliate marketing is, why affiliate recruitment is so important and 14 recruitment strategies that work!
    36 min  •  Intermédiaire  •  Optimisation
    4.5
  • Marketing des médias sociaux, Publicité numérique et affiliés
    If you’re even thinking about paying for Facebook advertising, then this class is an important one for you.
    What can you do? What should you do? Find the answers in this class about optimizing Facebook cost-per-click.
    29 min  •  Intermédiaire  •  Optimisation
    4
  • Search Engine Marketing (SEM), Publicité numérique et affiliés
    Get proven techniques and advice for improving your Google AdWords and digital advertising results. This class focuses on advanced pay-per-click (PPC) strategies and tactics, particularly Google AdWords, although social platforms, display and remarketing are also discussed.
    32 min  •  Avancé  •  Optimisation
    4
  • Search Engine Marketing (SEM), Publicité numérique et affiliés
    Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is demonstrably the most effective spend of any marketing dollar. Consider this lesson part two of how your customers find you.
    52 min  •  Intermédiaire  •  Recherche et planification
    4
  • Webanalyse et test, Publicité numérique et affiliés
    A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of measurement, and key constituents across the industry are talking about “viewable” and “brand-safety.” But what does this mean for you?

    Get a thorough understanding of the systemic issues related to the delivery and measurement of digital...
    48 min  •  Avancé  •  Optimisation
    4
  • Webanalyse et test, Publicité numérique et affiliés
    How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.
    45 min  •  Élémentaire  •  Recherche et planification
    4
  • Search Engine Marketing (SEM), Publicité numérique et affiliés
    33 tips and tricks that will impact your paid search marketing results immediately!
    24 min  •  Avancé  •  Optimisation
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant