Webanalyse et test

 

All Webanalyse et test Classes

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  • Webanalyse et test, Publicité numérique et affiliés, B2B numérique
    They’ve found you. Now give them what they want and show them the path to buying from you by providing a point of entry for those who have decided to click on your ad. Having a dedicated landing page for your PPC prospects is the key to converting them, so your course continues with an overview of the all-important...
    38 min  •  Intermédiaire  •  Optimisation
    5
  • Webanalyse et test, Publicité numérique et affiliés
    In today's digital world we are awash with data, but do you understand how much you have, what you can source, how to make it actionable and who else is making a profit from it? CMOs have come to realize that data is critical but are rarely using it to its full potential because they lack some of the basic...
    37 min  •  Intermédiaire  •  Optimisation
    5
  • Webanalyse et test, Publicité numérique et affiliés, B2B numérique
    B2B website design involves content, design, and a well-developed strategy. What’s right? What’s wrong? What works? What doesn’t? After watching this class, you’ll know how to identify problems and implement solutions.
    49 min  •  Élémentaire  •  Optimisation
    5
  • Webanalyse et test
    Learn tips and tricks on how analytics tools collect data. You will be better able to interpret, report and analyze the numbers that can be confusing and even sometimes inconsistent.
    35 min  •  Élémentaire  •  Mode d’emploi
    4.5
  • Webanalyse et test, Search Engine Marketing (SEM)
    You know that you want to get the most out of every dollar you spend on search engine marketing, but what you may not know is exactly how to accomplish that goal.

    Learn how to successfully implement and integrate testing and analytics to get the most from SEM (search engine marketing) efforts. Plus, get an overview of both free and...
    50 min  •  Avancé  •  Optimisation
    4.5
  • Webanalyse et test
    The Analytics Dashboard is the document that you’ll be regularly presenting to your boss. Its function is to summarize your online marketing efforts. In this lesson, you’ll learn what it is, what it isn’t, what it should be, what it shouldn’t be, how to build it, and what it needs to do for you. It’s all here.
    33 min  •  Élémentaire  •  Les fondamentaux
    4.5
  • Webanalyse et test
    In this class, learn how to go beyond traditional analytics with "attitudinal analytics": a forward-thinking, scientifically-based approach to measuring and analyzing customer satisfaction. This innovative process and patented technology will change how you think about measurement, analytics, your current practices, and possibly your entire business.
    54 min  •  Avancé  •  Optimisation
    4
  • Webanalyse et test
    This class gives you a framework for testing landing pages as well as several case studies that demonstrate its effectiveness.
    35 min  •  Avancé  •  Optimisation
    4
  • Webanalyse et test
    Join Sally Lowery, Director of Marketing at ion interactive as she explores the key ingredients to the perfect landing page. From content to creative - she will outline how create a landing page that drives performance and engagement.
    28 min  •  Intermédiaire  •  Mode d’emploi
    4
  • Webanalyse et test
    A quick overview of an undersold online marketing tactic: conversion optimization.
    14 min  •  Intermédiaire  •  Mode d’emploi
    4
  • Webanalyse et test
    How are your landing pages performing? Could they be performing better? Learn how to measure, test, and optimize those all-important landing pages in this class.
    42 min  •  Intermédiaire  •  Optimisation
    4
  • Webanalyse et test
    Virtually all companies cite ROI as a primary marketing concern, but only 20% of companies say they’re good at measuring it. Welcome to the 20%.
    28 min  •  Élémentaire  •  Recherche et planification
    4
  • Webanalyse et test, Publicité numérique et affiliés
    A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of measurement, and key constituents across the industry are talking about “viewable” and “brand-safety.” But what does this mean for you?

    Get a thorough understanding of the systemic issues related to the delivery and measurement of digital...
    48 min  •  Avancé  •  Optimisation
    4
  • Webanalyse et test, Publicité numérique et affiliés
    How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.
    45 min  •  Élémentaire  •  Recherche et planification
    4
  • Marketing des médias sociaux, Webanalyse et test
    According to recent research by Satmetrix (May 2012), less than half of companies worldwide are tracking and responding to customers feedback via social media. What are you measuring in social media and why?

    This class focuses on developing social media metrics that truly matter; ones based on objective, audience and platform. It addresses the creation of meaningful metrics based on...
    36 min  •  Intermédiaire  •  Mode d’emploi
    3.5
  • Webanalyse et test
    Learn a systematic, repeatable framework that consistently increases conversion rates on landing pages, micro-sites, and entire websites by 30% - 250% and beyond.
    43 min  •  Intermédiaire  •  Mode d’emploi
    3.5
  • Webanalyse et test
    This module is an introduction to the fundamentals of usability, user-centered design, user experience, and human-computer interaction, drawing important distinctions between tactical usability and strategic user experience, and generally defining terms that students will encounter in professional settings.
    29 min  •  Élémentaire  •  Mode d’emploi
    3.5
  • Webanalyse et test
    Examine and test two different versions of 10 different web pages. Which test wins? You’ll be surprised, not only by which test wins, but also by how much you learn from the experience.
    38 min  •  Élémentaire  •  Recherche et planification
    3
  • Webanalyse et test
    Key Performance Indicators (KPIs) are those measurements that truly reflect how your business is doing. Learn what good KPIs are and how to use them.
    23 min  •  Élémentaire  •  Les fondamentaux
    3
  • Webanalyse et test, Search Engine Marketing (SEM)
    Get your desired action out of your users and impact your conversion! Learn how to stimulate a good experience for your customers.
    58 min  •  Intermédiaire  •  Mode d’emploi
    3

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant