Análise e Testes da Web

 

All Análise e Testes da Web Classes

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  • Análise e Testes da Web, BtoB Digital
    B2B website design involves content, design, and a well-developed strategy. What’s right? What’s wrong? What works? What doesn’t? After watching this class, you’ll know how to identify problems and implement solutions.
    49 min  •  Elementar  •  Otimização
    4.5
  • Análise e Testes da Web
    The Analytics Dashboard is the document that you’ll be regularly presenting to your boss. Its function is to summarize your online marketing efforts. In this lesson, you’ll learn what it is, what it isn’t, what it should be, what it shouldn’t be, how to build it, and what it needs to do for you. It’s all here.
    33 min  •  Elementar  •  Fundamentos
    4.5
  • Análise e Testes da Web
    Learn tips and tricks on how analytics tools collect data. You will be better able to interpret, report and analyze the numbers that can be confusing and even sometimes inconsistent.
    35 min  •  Elementar  •  Básico
    4.5
  • Análise e Testes da Web
    In this class, learn how to go beyond traditional analytics with "attitudinal analytics": a forward-thinking, scientifically-based approach to measuring and analyzing customer satisfaction. This innovative process and patented technology will change how you think about measurement, analytics, your current practices, and possibly your entire business.
    54 min  •  Avançado  •  Otimização
    4
  • Análise e Testes da Web, Publicidade Digital e Afiliados
    How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.
    45 min  •  Elementar  •  Pesquisa e Planejamento
    4
  • Análise e Testes da Web
    This class gives you a framework for testing landing pages as well as several case studies that demonstrate its effectiveness.
    35 min  •  Avançado  •  Otimização
    4
  • Análise e Testes da Web
    Join Sally Lowery, Director of Marketing at ion interactive as she explores the key ingredients to the perfect landing page. From content to creative - she will outline how create a landing page that drives performance and engagement.
    28 min  •  Intermediário  •  Básico
    4
  • Análise e Testes da Web
    A quick overview of an undersold online marketing tactic: conversion optimization.
    14 min  •  Intermediário  •  Básico
    4
  • Análise e Testes da Web
    How are your landing pages performing? Could they be performing better? Learn how to measure, test, and optimize those all-important landing pages in this class.
    42 min  •  Intermediário  •  Otimização
    4
  • Análise e Testes da Web
    Virtually all companies cite ROI as a primary marketing concern, but only 20% of companies say they’re good at measuring it. Welcome to the 20%.
    28 min  •  Elementar  •  Pesquisa e Planejamento
    4
  • Análise e Testes da Web, Publicidade Digital e Afiliados
    A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of measurement, and key constituents across the industry are talking about “viewable” and “brand-safety.” But what does this mean for you?

    Get a thorough understanding of the systemic issues related to the delivery and measurement of digital...
    48 min  •  Avançado  •  Otimização
    4
  • Marketing nas Redes Sociais, Análise e Testes da Web
    According to recent research by Satmetrix (May 2012), less than half of companies worldwide are tracking and responding to customers feedback via social media. What are you measuring in social media and why?

    This class focuses on developing social media metrics that truly matter; ones based on objective, audience and platform. It addresses the creation of meaningful metrics based on...
    36 min  •  Intermediário  •  Básico
    3.5
  • Análise e Testes da Web
    Learn a systematic, repeatable framework that consistently increases conversion rates on landing pages, micro-sites, and entire websites by 30% - 250% and beyond.
    43 min  •  Intermediário  •  Básico
    3.5
  • Análise e Testes da Web
    This module is an introduction to the fundamentals of usability, user-centered design, user experience, and human-computer interaction, drawing important distinctions between tactical usability and strategic user experience, and generally defining terms that students will encounter in professional settings.
    29 min  •  Elementar  •  Básico
    3.5
  • Análise e Testes da Web
    Examine and test two different versions of 10 different web pages. Which test wins? You’ll be surprised, not only by which test wins, but also by how much you learn from the experience.
    38 min  •  Elementar  •  Pesquisa e Planejamento
    3
  • Análise e Testes da Web
    Key Performance Indicators (KPIs) are those measurements that truly reflect how your business is doing. Learn what good KPIs are and how to use them.
    23 min  •  Elementar  •  Fundamentos
    3
  • Análise e Testes da Web
    Get your desired action out of your users and impact your conversion! Learn how to stimulate a good experience for your customers.
    58 min  •  Intermediário  •  Básico
    3

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