BtoB Digital

 

All BtoB Digital Classes

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  • Marketing para Dispositivos Móveis, BtoB Digital
    Design and development make the app – but increasingly it is marketing that makes apps successful. Get an expert tour of how mobile apps open the door for new kinds of customer engagement, and how marketers contribute to every step of app success.
    30 min  •  Intermediário  •  Pesquisa e Planejamento
    5
  • Automatização de Marketing, BtoB Digital
    Establish a successful lead management process by considering the key factors explained in this class.
    32 min  •  Intermediário  •  Básico
    5
  • Marketing por E-mail, BtoB Digital
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Intermediário  •  Básico
    5
  • Marketing nas Redes Sociais, BtoB Digital
    Most marketers have taken command of their Facebook and Twitter presence over the past few years, paving the way for big budget campaigns and a plethora of tools and resources. However, social media is moving at neck-breaking speed. Even as “experts” in the field, we risk missing timely opportunities if our focus is too centered only around the leading social...
    23 min  •  Elementar  •  Fundamentos
    5
  • Marketing de Conteúdos, BtoB Digital
    Learn how to increase shares, create a content calendar, and generate leads and sales with your blog.
    37 min  •  Intermediário  •  Otimização
    5
  • Marketing nas Redes Sociais, BtoB Digital
    Learn how to effectively engage your Facebook Fans and grow your fan base. See what works, what doesn't work, and get insider tips to implement immediately.
    40 min  •  Elementar  •  Fundamentos
    5
  • Marketing nas Redes Sociais, Marketing em Mecanismos de Busca, BtoB Digital
    Search engines are the gateway to the web. That's why about 60% of all Internet users turn to sites like Google to find what they need on a daily basis. However, the power of search doesn't stop at websites and blogs. Watch now to discover how to optimize your social media content for better exposure and visibility in the search...
    46 min  •  Elementar  •  Otimização
    5
  • Automatização de Marketing, BtoB Digital
    Build a case for and execute a successfully implement marketing automation. Select the right solution, develop the right people with the right skills, and define your marketing automation implementation strategy.
    30 min  •  Intermediário  •  Otimização
    4.5
  • Análise e Testes da Web, BtoB Digital
    B2B website design involves content, design, and a well-developed strategy. What’s right? What’s wrong? What works? What doesn’t? After watching this class, you’ll know how to identify problems and implement solutions.
    49 min  •  Elementar  •  Otimização
    4.5
  • Marketing de Conteúdos, BtoB Digital
    Get a comprehensive overview of effective content marketing strategies. First, you'll learn how to separate out target personas for your content marketing efforts. Then, you’ll see how to map your content to those personas, using the buying cycle and/or the sales funnel to complete the map. Finally, you'll walk through the entire process, step-by-step, and discover how this will affect...
    33 min  •  Elementar  •  Básico
    4.5
  • Automatização de Marketing, BtoB Digital
    Today’s B2B buyers complete more than 50% of their buying processes without ever speaking with an actual person. Demand Generation strategy is about effectively engaging with those buyers throughout the buying process. In this lesson, you’ll learn the keys to developing such a strategy, including developing buyer personas, mapping certain content to stages of the buying process,...
    30 min  •  Intermediário  •  Básico
    4.5
  • Marketing nas Redes Sociais, BtoB Digital
    Learn how Pinterest can be used to drive referral traffic and generate awareness for your brand. This video covers a few main Pinterest topics which will help you understand the best procedures as you begin your presence.
    15 min  •  Elementar  •  Básico
    4.5
  • Marketing nas Redes Sociais, BtoB Digital
    Visual content, including memes, infographics and photos, is easily shared through social channels. Adding visual content to your B2B digital marketing mix allows you to deliver your message and tell your brand's story—without requiring your audience to invest time in reading. According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster...
    42 min  •  Elementar  •  Básico
    4.5
  • Marketing nas Redes Sociais, BtoB Digital
    Social CRM is the nirvana of social media that allows us to see a more complete view of our customers. An investment in social CRM can have positive business impacts across the organization from identifying leads, resolving problems, and sourcing ideas to building advocacy. Hear how Cisco is embracing this evolution and learn how you can get in on the...
    27 min  •  Intermediário  •  Pesquisa e Planejamento
    4.5
  • Marketing nas Redes Sociais, Automatização de Marketing, BtoB Digital
    Want richer data on your leads so you can have more opportunity to speed deals to close? This class gives you the in-depth knowledge and tools you need to dive deeper into the opportunities of the social media world.
    28 min  •  Avançado  •  Otimização
    4
  • Marketing nas Redes Sociais, Marketing de Conteúdos, BtoB Digital
    23 min  •  Elementar  •  Pesquisa e Planejamento
    4
  • Automatização de Marketing, BtoB Digital
    You’ve gathered the data. Now what? Many simply report the data, but the best marketers analyze the data and make specific recommendations. This class will help put you among the best.
    44 min  •  Intermediário  •  Otimização
    4
  • Automatização de Marketing, Marketing de Conteúdos, BtoB Digital
    Learn how to attract and maintain customers with valuable and relevant content that ultimately drives the most ideal and intended behavior.
    29 min  •  Intermediário  •  Básico
    4
  • Automatização de Marketing, BtoB Digital
    Using marketing automation, marketing is now making a measurable impact on revenue. This class presents funnel management for marketing, how marketing impacts the sales process, metrics that matter, and sample reports of how all of this is tracked and measured.
    28 min  •  Intermediário  •  Básico
    4
  • Automatização de Marketing, BtoB Digital
    New to the world of Demand Generation? Interested in the possibilities of what marketing automation technology can do for you? This class provides a thorough framework to help you understand and move forward with a demand generation strategy.
    60 min  •  Elementar  •  Pesquisa e Planejamento
    4
  • Marketing de Conteúdos, BtoB Digital
    How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your organization in this class.
    35 min  •  Elementar  •  Pesquisa e Planejamento
    4
  • Marketing nas Redes Sociais, BtoB Digital
    Get some insight into the social media landscape so that you can stop being reactive and develop the program you want for your brand and your audience.
    59 min  •  Elementar  •  Pesquisa e Planejamento
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant