Marketing nas Redes Sociais

 

All Marketing nas Redes Sociais Classes

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  • Marketing nas Redes Sociais
    Build an effective argument for the value of social marketing for B2B companies.
    44 min  •  Elementar  •  Básico
    5
  • Marketing nas Redes Sociais, BtoB Digital
    Most marketers have taken command of their Facebook and Twitter presence over the past few years, paving the way for big budget campaigns and a plethora of tools and resources. However, social media is moving at neck-breaking speed. Even as “experts” in the field, we risk missing timely opportunities if our focus is too centered only around the leading social...
    23 min  •  Elementar  •  Fundamentos
    5
  • Marketing nas Redes Sociais, BtoB Digital
    Learn how to effectively engage your Facebook Fans and grow your fan base. See what works, what doesn't work, and get insider tips to implement immediately.
    40 min  •  Elementar  •  Fundamentos
    5
  • Marketing nas Redes Sociais, Marketing em Mecanismos de Busca, BtoB Digital
    Search engines are the gateway to the web. That's why about 60% of all Internet users turn to sites like Google to find what they need on a daily basis. However, the power of search doesn't stop at websites and blogs. Watch now to discover how to optimize your social media content for better exposure and visibility in the search...
    46 min  •  Elementar  •  Otimização
    5
  • Marketing nas Redes Sociais
    Learn how to drive real results from your social marketing initiatives. This class reviews the current state of consumer behavior and teaches you how to turn those consumers into advocates for your brand.
    29 min  •  Intermediário  •  Otimização
    5
  • Marketing nas Redes Sociais, Marketing em Mecanismos de Busca, Publicidade Digital e Afiliados
    Content is king, or so you've been told. We all know content drives successful marketing but nobody ever tells us what makes great content. The answer is storytelling. If you tell a great story there will always be an engaged audience on the other end. In this class, discover how to become a better storyteller, and use the best use...
    75 min  •  Intermediário  •  Básico
    4.5
  • Marketing nas Redes Sociais
    Planning to use OpenGraph and not sure how to implement it in a way that best suits your business? See eight examples from a variety of industries that will help you get started and motivate you!
    40 min  •  Avançado  •  Pesquisa e Planejamento
    4.5
  • Marketing nas Redes Sociais, BtoB Digital
    Learn how Pinterest can be used to drive referral traffic and generate awareness for your brand. This video covers a few main Pinterest topics which will help you understand the best procedures as you begin your presence.
    15 min  •  Elementar  •  Básico
    4.5
  • Marketing nas Redes Sociais, Publicidade Digital e Afiliados
    Socially driven contests and sweepstakes can be a powerful marketing tool, but how can you ensure a succesful campaign? Learn the key factors you need to consider when planning your next promotion.
    20 min  •  Intermediário  •  Otimização
    4.5
  • Marketing nas Redes Sociais, BtoB Digital
    Visual content, including memes, infographics and photos, is easily shared through social channels. Adding visual content to your B2B digital marketing mix allows you to deliver your message and tell your brand's story—without requiring your audience to invest time in reading. According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster...
    42 min  •  Elementar  •  Básico
    4.5
  • Marketing nas Redes Sociais, Publicidade Digital e Afiliados
    Search marketing has long proven its effectiveness in generating conversions. However, it’s lacked one main component to truly make the ads even more effective – demographic targeting. On the other hand, social network advertising on properties such as Facebook and LinkedIn provides high quality demographic targeting capabilities. But while social network ads often lead to engagement, they have often shown...
    43 min  •  Avançado  •  Otimização
    4.5
  • Marketing nas Redes Sociais, BtoB Digital
    Social CRM is the nirvana of social media that allows us to see a more complete view of our customers. An investment in social CRM can have positive business impacts across the organization from identifying leads, resolving problems, and sourcing ideas to building advocacy. Hear how Cisco is embracing this evolution and learn how you can get in on the...
    27 min  •  Intermediário  •  Pesquisa e Planejamento
    4.5
  • Marketing nas Redes Sociais
    In this class, discover how to locate and engage brand influencers. You'll see which tools and platforms to use, practical examples from the social front lines, and tips for applying these lessons to your own business.
    36 min  •  Intermediário  •  Básico
    4
  • Marketing nas Redes Sociais
    Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? Think that'll fly? You'll be gone so fast you won't know what hit you. You know darn well what they care about: Sales Volume. Costs. Revenue.

    This class will show you...
    37 min  •  Intermediário  •  Pesquisa e Planejamento
    4
  • Marketing nas Redes Sociais
    LinkedIn can be a valuable sales tool if you use it correctly. Optimize your LinkedIn profile and behavior to establish trust, credibility, and connections that will immediately impact your personal and professional brand.
    24 min  •  Intermediário  •  Otimização
    4
  • Marketing nas Redes Sociais, Publicidade Digital e Afiliados
    If you’re even thinking about paying for Facebook advertising, then this class is an important one for you.
    What can you do? What should you do? Find the answers in this class about optimizing Facebook cost-per-click.
    29 min  •  Intermediário  •  Otimização
    4
  • Marketing nas Redes Sociais
    Social media's new darling, Pinterest, is capturing the attention of users worldwide. On this interactive bulletin board, individuals and businesses alike can pin interests and drive users to their website. It has taken off like wildfire but most companies haven't figured out their Pinterest strategy—yet. In this class, you'll learn whether Pinterest is right for your company, and best practices...
    41 min  •  Intermediário  •  Básico
    4
  • Marketing nas Redes Sociais
    Get a detailed overview of Pinterest, and discover how to use the platform to grow your business and drive traffic to your website. You'll also learn how to keep your audience engaged and stay ahead of your competitors.
    25 min  •  Elementar  •  Básico
    4
  • Marketing nas Redes Sociais
    Two undisputed facts apply to today's business technology environment. First, 85% of tech buyers are involved in social media activity while they are at work. Second, Social Customer Relationship Media is fast-becoming an indispensable marketing tool. Social CRM opens an enterprise to a sharper picture of its customers. This more complete view can drive positive results in both sales and...
    33 min  •  Intermediário  •  Pesquisa e Planejamento
    4
  • Marketing nas Redes Sociais
    Integrate your marketing with traditional and emerging platforms, and encourage consumers to follow the conversation across multiple channels.
    42 min  •  Elementar  •  Otimização
    4
  • Marketing nas Redes Sociais, Automatização de Marketing, BtoB Digital
    Want richer data on your leads so you can have more opportunity to speed deals to close? This class gives you the in-depth knowledge and tools you need to dive deeper into the opportunities of the social media world.
    28 min  •  Avançado  •  Otimização
    4
  • Marketing nas Redes Sociais, Marketing em Mecanismos de Busca
    Search engines are increasingly returning search results from social mediums. So marketers need to understand what sorts of signals from social media impact search results.
    28 min  •  Elementar  •  Pesquisa e Planejamento
    4
  • Marketing nas Redes Sociais
    20 min  •  Elementar  •  Básico
    4
  • Marketing nas Redes Sociais, Marketing por E-mail
    Is your email marketing program on auto-pilot? In this class, you’ll learn new (and better) tactics to get new (and better) results from your email marketing efforts.
    33 min  •  Intermediário  •  Otimização
    4
  • Marketing nas Redes Sociais, Marketing em Mecanismos de Busca
    Master everything you need to know to take advantage of Google+ and dramatically improve your rankings in the Search Engine Result Pages (SERPs).

    Google+ is a lot more than just another social networking site. When used strategically, your company's profile on Google+ can improve your search rankings, generate brand awareness, increase ROI, and much more. In just 30 minutes, learn everything...
    28 min  •  Elementar  •  Básico
    4
  • Marketing nas Redes Sociais
    47 min  •  Avançado  •  Otimização
    4
  • Marketing nas Redes Sociais, Marketing de Conteúdos, BtoB Digital
    23 min  •  Elementar  •  Pesquisa e Planejamento
    4
  • Marketing nas Redes Sociais
    How do you define social media? It’s not just Facebook and Twitter, and while those mediums are important, for some marketers it is the main focus of their marketing efforts. During this class, we will look at the complete landscape of content and social media, and how you can create a truly multi-channel approach to your B2B or B2C MARCOM...
    44 min  •  Elementar  •  Fundamentos
    4
  • Marketing nas Redes Sociais, Marketing por E-mail
    If integrated appropriately, Email and social media create a magic duo that can improve your relationship with your consumers and increase conversion. Learn why and how in this class.
    37 min  •  Intermediário  •  Otimização
    4
  • Marketing nas Redes Sociais
    Develop an effective Pinterest marketing strategy for your business that will drive customer awareness and generate leads.
    26 min  •  Intermediário  •  Básico
    4
  • Marketing nas Redes Sociais
    Get more likes, fans, followers and conversions! You will quickly learn how to improve your Facebook, Twitter, and social media marketing in this fast-paced class.
    36 min  •  Intermediário  •  Otimização
    3.5
  • Marketing nas Redes Sociais, Automatização de Marketing
    Social CRM is defined as your response to your customers’ conversations within the social media spaces. How do you convert conversations to transactions? Jesus Hoyos explains the ten pillars of successful social CRM.
    45 min  •  Intermediário  •  Otimização
    3.5
  • Marketing nas Redes Sociais
    Discover 30 great social media tools that will help you optimize customer engagement, reach brand influencers, conduct deep competitive analysis, and more. Have a pen and paper handy, because you will walk away with a list of useful tools and practical knowledge to apply to your business.
    28 min  •  Intermediário  •  Básico
    3.5
  • Marketing nas Redes Sociais, BtoB Digital
    Get some insight into the social media landscape so that you can stop being reactive and develop the program you want for your brand and your audience.
    59 min  •  Elementar  •  Pesquisa e Planejamento
    3.5
  • Marketing nas Redes Sociais, Marketing em Mecanismos de Busca
    Social media and search marketing are two of the hottest channels in the digital space for their proven abilities to build brands and capture demand. But what's the right way to approach social and search? How should they be considered in your overall marketing mix? And, more importantly, how should they be executed? Join Aaron Goldman as he walks you...
    36 min  •  Avançado  •  Pesquisa e Planejamento
    3.5
  • Marketing nas Redes Sociais, Marketing para Dispositivos Móveis
    Our goal as business owners is to attract the right customers and persuade them to buy, but with people searching in a myriad of different places, how do I ensure that my business gets found with social media?
    37 min  •  Elementar  •  Fundamentos
    3.5
  • Marketing nas Redes Sociais, Análise e Testes da Web
    According to recent research by Satmetrix (May 2012), less than half of companies worldwide are tracking and responding to customers feedback via social media. What are you measuring in social media and why?

    This class focuses on developing social media metrics that truly matter; ones based on objective, audience and platform. It addresses the creation of meaningful metrics based on...
    36 min  •  Intermediário  •  Básico
    3.5
  • Marketing nas Redes Sociais
    Learn how to use and optimize YouTube as a central part of your video marketing.
    48 min  •  Elementar  •  Básico
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant