Marketing por E-mail

 

All Marketing por E-mail Classes

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  • Marketing por E-mail
    Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.
    53 min  •  Elementar  •  Pesquisa e Planejamento
    5
  • Marketing por E-mail
    Starting with a presentation of the importance of audience targeting and segmentation, this class advances through practical applications for developing and managing lists.
    48 min  •  Intermediário  •  Fundamentos
    5
  • Marketing por E-mail
    Permission and legal compliance are important, but alone do not ensure a solid foundation to your email marketing strategy. This class covers the other two necessary components of successful email: managing deliverability and your reputation.
    55 min  •  Intermediário  •  Pesquisa e Planejamento
    5
  • Marketing por E-mail, BtoB Digital
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Intermediário  •  Básico
    5
  • Marketing por E-mail
    In this second of our two part email implementation class, Karen takes you beyond the basics into optimization. Learn how to ensure your emails are timely, engaging, and line up with your objectives.
    41 min  •  Intermediário  •  Otimização
    5
  • Marketing por E-mail
    If you’re emailing for business purposes, you need to be aware of the potential legal and ethical issues outlined here.
    49 min  •  Elementar  •  Pesquisa e Planejamento
    5
  • Marketing por E-mail
    One of email marketing's greatest assets is the ability to measure precisely what's working and what isn't—provided you know what impacts performance the most and the metrics that truly matter! In this class, you'll learn the key performance indicators (KPIs) relevant to email marketing and how to calculate them, as well as advanced metrics like engagement analysis and ROI.
    40 min  •  Avançado  •  Otimização
    5
  • Marketing por E-mail
    Even in the age of social media, marketers know that traditional email marketing remains a key component of your marketing efforts. But could you be doing it better—writing stronger, more effective subject lines, one-shot missives, and multi-part email series? Of course! Watch now to learn how to make the words sing your song and hit the sweet spot of your...
    45 min  •  Intermediário  •  Básico
    5
  • Marketing nas Redes Sociais, Marketing por E-mail
    Is your email marketing program on auto-pilot? In this class, you’ll learn new (and better) tactics to get new (and better) results from your email marketing efforts.
    33 min  •  Intermediário  •  Otimização
    4
  • Marketing por E-mail
    Deliverability is a major concern for email marketers. The lower the percentage of email that reaches the target inboxes, the lower the response rate, and the less effective the marketing. This class discusses the keys that drive email deliverability: Sender Reputation and Recipient Engagement.
    40 min  •  Intermediário  •  Otimização
    4
  • Marketing nas Redes Sociais, Marketing por E-mail
    If integrated appropriately, Email and social media create a magic duo that can improve your relationship with your consumers and increase conversion. Learn why and how in this class.
    37 min  •  Intermediário  •  Otimização
    4
  • Marketing por E-mail
    Email is the bread and butter of B2B marketing, yet many companies are still not optimizing their campaigns for best performance. Small changes in your email strategy or creative can pay huge dividends. This session will cover quick and essential improvements you can make to get more opens, clicks and conversions. We’ll show case studies and examples of campaigns that...
    41 min  •  Avançado  •  Otimização
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant