Digital BtoB

 

All Digital BtoB Classes

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  • Marketing en redes sociales, Search Engine Marketing, Digital BtoB
    Search engines are the gateway to the web. That's why about 60% of all Internet users turn to sites like Google to find what they need on a daily basis. However, the power of search doesn't stop at websites and blogs. In this class, discover how to optimize your social media content for better exposure and visibility in the search...
    46 min  •  Élémentaire  •  Optimización
    5
  • Marketing de contenidos, Digital BtoB
    Learn how to increase shares, create a content calendar, and generate leads and sales with your blog.
    37 min  •  Intermédiaire  •  Optimización
    5
  • Marketing en redes sociales, Digital BtoB
    Most marketers have taken command of their Facebook and Twitter presence over the past few years, paving the way for big budget campaigns and a plethora of tools and resources. However, social media is moving at neck-breaking speed. Even as “experts” in the field, we risk missing timely opportunities if our focus is too centered only around the leading social...
    23 min  •  Élémentaire  •  Conceptos básicos
    5
  • Marketing en redes sociales, Digital BtoB
    Learn how Pinterest can be used to drive referral traffic and generate awareness for your brand. This video covers a few main Pinterest topics which will help you understand the best procedures as you begin your presence.
    15 min  •  Élémentaire  •  Procedimiento
    5
  • Mobile Marketing, Digital BtoB
    Design and development make the app – but increasingly it is marketing that makes apps successful. Get an expert tour of how mobile apps open the door for new kinds of customer engagement, and how marketers contribute to every step of app success.
    30 min  •  Intermédiaire  •  Investigación y planificación
    5
  • Email Marketing, Digital BtoB
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Élémentaire  •  Procedimiento
    5
  • Analítica web y Testing, Publicidad digital y afiliados, Digital BtoB
    They’ve found you. Now give them what they want and show them the path to buying from you by providing a point of entry for those who have decided to click on your ad. Having a dedicated landing page for your PPC prospects is the key to converting them, so your course continues with an overview of the all-important...
    38 min  •  Intermédiaire  •  Optimización
    5
  • Marketing en redes sociales, Publicidad digital y afiliados, Digital BtoB
    Search marketing has long proven its effectiveness in generating conversions. However, it’s lacked one main component to truly make the ads even more effective – demographic targeting. On the other hand, social network advertising on properties such as Facebook and LinkedIn provides high quality demographic targeting capabilities. But while social network ads often lead to engagement, they have often shown...
    43 min  •  Avancé  •  Optimización
    4.5
  • Marketing en redes sociales, Digital BtoB
    Visual content, including memes, infographics and photos, is easily shared through social channels. Adding visual content to your B2B digital marketing mix allows you to deliver your message and tell your brand's story—without requiring your audience to invest time in reading. According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster...
    42 min  •  Élémentaire  •  Procedimiento
    4.5
  • Marketing Automation, Digital BtoB
    Today’s B2B buyers complete more than 50% of their buying processes without ever speaking with an actual person. Demand Generation strategy is about effectively engaging with those buyers throughout the buying process. In this lesson, you’ll learn the keys to developing such a strategy, including developing buyer personas, mapping certain content to stages of the buying process,...
    30 min  •  Intermédiaire  •  Procedimiento
    4.5
  • Marketing Automation, Digital BtoB
    Build a case for and execute a successfully implement marketing automation. Select the right solution, develop the right people with the right skills, and define your marketing automation implementation strategy.
    30 min  •  Intermédiaire  •  Optimización
    4.5
  • Marketing de contenidos, Digital BtoB
    In this comprehensive class on content marketing, you’ll learn how to separate out target personas for your content marketing efforts. Then, you’ll learn how to map your content to those personas, using the buying cycle and/or the sales funnel to complete the map. You’ll walk through the entire process, step-by-step, and discover how this will affect your entire online marketing...
    33 min  •  Élémentaire  •  Procedimiento
    4
  • Marketing de contenidos, Digital BtoB
    How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your organization in this class.
    35 min  •  Élémentaire  •  Investigación y planificación
    4

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant