Marketing Automation


All Marketing Automation Classes

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  • Marketing Automation, Digital BtoB
    Today’s B2B buyers complete more than 50% of their buying processes without ever speaking with an actual person. Demand Generation strategy is about effectively engaging with those buyers throughout the buying process. In this lesson, you’ll learn the keys to developing such a strategy, including developing buyer personas, mapping certain content to stages of the buying process,...
    30 min  •  Intermédiaire  •  Procedimiento
  • Marketing Automation, Digital BtoB
    Build a case for and execute a successfully implement marketing automation. Select the right solution, develop the right people with the right skills, and define your marketing automation implementation strategy.
    30 min  •  Intermédiaire  •  Optimización
  • Marketing Automation
    Establish a successful lead management process by considering the key factors explained in this class.
    32 min  •  Intermédiaire  •  Procedimiento

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant